All of Rock in Rio’s biggest attractions, including the headliners, will be announced by the end of this year. “We want to announce all the headliners for the Rock in Rio days by the end of the year”, explains the festival’s CEO, Roberta Medina, to DN. “We will reveal the names of many artists”, adds.
DN spoke with the businesswoman during the official launch event of Rock in Rio 2026, scheduled for the 20th, 21st, 27th and 28th of June next year, at Parque Tejo. “Every fifteen days we will release news — and there are many this year”, he highlights.
The main attractions of the first day were announced at the launch: Katy Perry and Calema on Palco Mundo, as well as Os Napa on Palco Super Bock. The name of the Brazilian Pedro Sampaio for that same night. “It will be the day dedicated to pop, it will also be family day — which children like, grandmothers, all families — it is a very transversal day”, he explains.
On the 21st, it is already known that the Linkin Park will be the main attractionindicating that it will be the most “rock” day of the festival. “We will have more names soon”, he reveals.
About some artists who are Rock in Rio’s trademarks, like Ivete Sangalo, the Brazilian jokes: “It’s not even necessary to invite”, but adds that “she herself has to say yes”. “She is our favorite, she is already part of our inventory of incredible moments”, celebrates Roberta Medina.
The businesswoman also anticipates that the public can expect many attractions from Brazil, of various styles. “Today there are many Brazilian musical genres being heavily consumed in Portugal, which allows us to bring in more artists. Trap is very strong, rap is very strong, samba is very strong — and, without a doubt, good names will emerge out there”, he adds.
Double the international audience
The increase in the park area and the creation of new spaces, such as the area corporateare part of the strategy to increase the general public. However, the special goal, according to the CEO, is to double the number of people coming from outside Portugal.
An online and in-person campaign will be carried out in several European cities to promote Rock in Rio. “It will be a beautiful movement, in which we will travel to various parts of the world — Madrid, London — we will travel around Europe”, he highlights.
And not just to promote the festival. “We will always be talking about a topic that, for us, is very important: the dream. At the end of it all, when the festival ends, if we can plant a seed of hope that it is possible for the world to be better… When we bring together 100 thousand people from Brazil and 80 thousand from Portugal on the same day, diverse people, with different beliefs, in peace and harmony — it works. For us, it is proof that it can be better”, he celebrates.
Tickets are on sale at the usual places and cost 89 euros (one day) and 157 euros (weekend). VIP tickets are also available for 380 euros.
amanda.lima@dn.pt
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