Technological dynamism once again marked the global economic pulse in 2025, since according to the report Best Global Brands 2025 According to the consulting firm Interbrand, the most valuable brands in the world increased their combined valuation by more than 150,000 million dollarsan advance of 4.4% compared to the previous year.
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This growth was mainly driven by three protagonists: Nvidia, YouTube and Netflix, that established themselves as the great engines of the year.
The study, which measures the economic value, influence and public perception of the 100 most relevant brands on the planet, identifies the companies with the greatest growth as the “top risers”.
In 2025, Nvidia It led this category with a spectacular increase of 116%, reaching a valuation of $43.2 billion, reflecting the strategic role it plays in the artificial intelligence and semiconductor revolution.
YouTubedriven by the expansion of the content economy and digital advertising, grew 61%, to $48.4 billion.
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For its part, Netflixbacked by its global expansion and new monetization strategies, increased its value by 42%, reaching $28 billion.
Although new competitors are gaining ground, big technology companies maintain their dominance.
Apple remained the most valuable brand with $470.9 billion (−4%), followed by Microsoft (388.5 billion, +10%) and Amazon (319.9 billion, +7%).
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Google, Samsung y Toyota They complete the select group that marks the economic pulse of global branding.
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