An Italian unicorn with unconventional methods – Bundlezy

An Italian unicorn with unconventional methods

MILAN / LONDON (IT BOLTWISE) – Italian technology company Bending Spoons relies on young talent and unconventional methods to strengthen its market position. With an impressive acquisition strategy and a unique corporate culture, the company has achieved considerable success in a short period of time.

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Bending Spoons, an emerging technology company from Milan, has made a name for itself in the industry by relying on unconventional methods and young talent. The company, founded in 2013, has distinguished itself through an aggressive acquisition strategy and a unique corporate culture. With expected sales of $1.2 billion this year, Bending Spoons shows that it is possible to succeed with fresh ideas and an unconventional approach.

A central aspect of Bending Spoons’ strategy is the promotion of young talent. Florinda Pannofino, who took over the management of Evernote at the age of 28, is a prime example of the trust the company places in its young employees. CEO Luca Ferrari emphasizes that talent and experience do not necessarily correlate and that in a competitive market there is often a trade-off between experience and talent.

Bending Spoons’ acquisition strategy is equally notable. The company has continuously strengthened its market position with over 50 acquisitions, including prominent names such as WeTransfer and Vimeo. These acquisitions are often accompanied by significant restructuring, which is not always well received by the developer community. Nevertheless, the company remains true to its line and relies on the integration and further development of the acquired products.

Bending Spoons’ corporate culture is characterized by flat hierarchies and an open communication culture. Employees known as ‘Spooners’ have the opportunity to express their ideas freely without fear of negative consequences. This culture of openness and respect for new ideas is an essential part of Bending Spoons’ recipe for success.

Looking to the future, Bending Spoons plans to expand its international presence. The opening of an office in London in 2026 marks the first step in this direction. The company strives to establish its innovative culture and unconventional approach on the international stage and to open up new markets.


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Bending Spoons: An Italian unicorn with unconventional methods
Bending Spoons: An Italian unicorn with unconventional methods (Photo: DALL-E, IT BOLTWISE)

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