An amazing increase in photography fees with Ronaldo sports

With more than a billion cumulative followers across all social media platforms, Portuguese star Cristiano Ronaldo sits on the throne of the digital world.

The Saudi Al-Nasr striker – who is followed by more than 666 million people on Instagram – succeeded in turning this enormous influence into a real business empire.

Harry Hugo, former head of SportLobster, recently revealed the astonishing rise in the prices of photo and post fees on the five-time Ballon d’Or winner’s accounts.

About 10 years ago, the application entered into an annual partnership with the “Portuguese Don” for 250,000 pounds sterling (about 300,000 euros), which included about 30 publications on its social media accounts, an amount that seems small today.

One publication costs about one million euros

In fact, the price of one Ronaldo post is £1 million (€1.15 million) which is almost the same as a TV photo shoot (around €1.2 million). This amazing increase is evidence of the player’s marketing strength, as he now cooperates with prestigious brands such as Whoop, Herbalife, and UFL.

The effectiveness of these partnerships is well established

During the SportLobster era, each post generated about two thousand app downloads. With the number of his followers having multiplied more than six-fold since then, the influence of Ronaldo’s posts has increased, justifying the huge ratings that make him one of the most attractive figures on social media platforms.

Ronaldo has achieved a historic achievement outside the green rectangle, after becoming the first billionaire in the world of football.

Estimates of the Bloomberg Billionaires Index put the net worth of the former Real Madrid, Manchester United, and Juventus star at $1.4 billion, an estimate achieved thanks to the extension of his new contract with Al-Nassr, Saudi Arabia.