BERLIN / LONDON (IT BOLTWISE) – Hellofresh experienced a 13.5 percent decline in sales in the third quarter, particularly in the meal kit area. Despite the financial challenges, the company is sticking to its annual forecast and expects adjusted earnings before interest, taxes, depreciation and amortization of between 415 and 465 million euros. The long-term outlook for 2025 also remains unchanged, with an expected currency-neutral sales decline of 6 to 8 percent.
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Hellofresh, a leading provider of meal kits, is facing a significant decline in sales. In the third quarter, sales fell by 13.5 percent to 1.58 billion euros compared to the previous year. The cooking kit sector was particularly affected, with revenue falling by 15.5 percent. The ready meals division also recorded a decline in sales of 11.1 percent. This development reflects the challenges the company faces in an increasingly competitive market.
Exchange rate fluctuations also contributed to the declining numbers. Adjusted for currency effects, the decline in sales was somewhat milder at 9.3 percent. Despite these financial losses, Hellofresh remains optimistic and is sticking to its annual forecast, which was reduced in August. The company expects adjusted earnings before interest, taxes, depreciation and amortization of between 415 million and 465 million euros for the full year.
At 40.3 million euros, the adjusted consolidated operating result fell significantly below the previous year’s level of 72.1 million euros. Losses after third-party shares rose to around 49 million euros, compared to a loss of 33 million euros in the same period last year. These figures highlight the financial challenges Hellofresh is currently facing and highlight the need to adapt to changing market conditions.
In the long term, Hellofresh expects a currency-adjusted decline in sales of 6 to 8 percent in 2025. This forecast shows that the company is sticking to its long-term goals despite the current difficulties. The ability to adapt to changing consumer needs and offer innovative solutions will be critical to Hellofresh’s future success.
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