CUPERTINO / LONDON (IT BOLTWISE) – Apple plans to add OLED displays to its product range to improve image quality and reduce energy consumption. This development could lead to a price increase, but also offers new features such as water resistance and improved speaker technology.
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Apple is facing a significant shift in its display technology. While OLED displays have so far only been used in the iPhone models and the iPad Pro, the company now plans to expand this technology to a wider range of devices. This includes both tablets and MacBooks, promising a significant improvement in image quality and power efficiency.
The switch to OLED displays is not only a technical decision, but also a strategic one. OLEDs offer better color reproduction and higher contrast, which is particularly advantageous for devices with larger screens. These displays have been in use since the iPhone X and have proven themselves there. Apple has already taken the first steps in this direction with the iPad Pro M4 and M5, and the positive feedback from users confirms the decision.
Another interesting aspect is the planned introduction of OLED displays in cheaper models such as the iPad Air and iPad mini. This could add about $100 to the price of these devices, while also offering new features like water resistance and innovative speaker technologies. These developments could come to market as early as early next year and further heat up competition in the tablet segment.
OLED displays are also being planned for MacBooks. While the MacBook Pro will be the first model to be equipped with this technology, a switch is also planned for the MacBook Air, but not before 2028. This strategic staggering allows Apple to clearly differentiate the different product lines and offer customers different options.
Apple’s OLED switch is part of a larger trend in the electronics industry, with more and more manufacturers adopting this technology. OLEDs not only offer better image quality, but also longer lifespan and lower energy consumption, making them an attractive option for mobile devices. Apple’s decision to integrate this technology into its product range could have a lasting impact on the market and prompt other manufacturers to take similar steps.
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