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Beauty burnout is a thing. TikTok routines are running into double digits, the cost of shopping for every new ‘must-have’ product is hurting our credit cards, and our skin is freaking out.
That’s exactly why NecessaryGood, the skincare brand calling for a collective beauty detox, is getting our attention.
The beauty world seems obsessed with doing more, but NecessaryGood is doing the opposite.
Calling for customers and skincare fanatics to buy fewer products, invest in smarter formulas and stop overloading their skin.
And the brand’s top-selling Bright & Hydrated Moisturiser is the very definition of doing more with less.
This one cream is a multi-tasking marvel – hydrating, brightening and strengthening the skin barrier in a single step. Because, who has the time to be layering 10 different lotions and potions every morning? No one.
Inside, it’s loaded with all the ingredients your skin actually needs – ceramides, niacinamide and cholesterol protect the skin barrier, vitamin C, kakadu plum and lycopene boost the skin’s radiance, and hyaluronic acid, shea butter and glycerin keeps everything hydrated and plump.
How to save money on NecessaryGood products
Better yet? You can save 15% on your next purchase, by using LB15 at the checkout. Pretty good right?
NecessaryGood Bright & Hydrated Moisturiser
A 3-in-1 product, NecessaryGood Bright & Hydrated Moisturiser hydrates, brightens and strengthens the skin barrier. It’s formulated with ceramides, niacinamide and cholesterol for barrier support, vitamin C, Kakadu plum and lycopene for radiance, and multi-weight hyaluronic acid with shea butter and glycerin for deep, lasting hydration.
In fact, after testing the cream on 60 women over the course of 4 weeks, 82% of them said their skin looked more radiant and 97% of them said their skin felt instantly hydrated – impressive!
Designed for normal to combination skin types, it’s lightweight, non-greasy and won’t clog pores but thanks to the hydrating ingredients, those with dry skin can reap the benefits too.
Sensitive skin? This moisturiser will work for you as well. It’s fragrance-free, alcohol-free and essential oil-free, and protects skin without causing irritation.
‘Skincare shouldn’t be a second job,’ says Assel Kapparova, founder of NecessaryGood. ‘I built NecessaryGood to end overcomplicated beauty with fewer, smarter essentials for women with sh*t to do. Great skin isn’t a luxury, it’s a NecessaryGood.’
Fans are already ditching their lengthy routines in favour of the Bright & Hydrated Moisturiser and seeing amazing results.
One review left online said: ‘I absolutely loved using this face moisturiser. I like how lightweight it feels on the skin after application and makes my skin hydrated instantly. It doesn’t feel heavy or sticky at all. It is fragrance free and perfect to use for everyday even under makeup. And I can notice a difference in the appearance of my skin, it’s more supple and nourished than before.’
Another review from a customer said: ‘I used it twice daily, morning and evening and found after 1 week my skin looked brighter, more hydrated and more glowy. I liked that it is fragrance free and as a sensitive girly, it was still great for me.’
And a review from this customer said: ‘This moisturiser feels great on the skin. It glides easily, absorbs well, and leaves my skin well moisturised and plumped.’
Let’s face it. It’s time a reliable skincare brand switched up the industry with a product that does more, and NecessaryGood is just the one to do it.
With smart formulas, fewer steps and results that actually show, it’s no wonder beauty fans are already obsessed.
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