A At first glance it looks like a promotion. Praise for your professional performance is added, the employer throws you new challenges, involving you in transversal, more ambitious projects, which you start to accumulate with the work you were already doing. Next thing you know, the day continues to have 24 hours, the eight hours that the working day stipulates are exceeded daily, you work twice as much for the same salary and, often, without formally recognizing progression in the company hierarchy. Career management experts call it ‘ghost growth’, a type of promotion that doesn’t actually happen and that is increasingly common in companies, undermining the organizational climate, motivation and productivity of thousands of professionals, with a profound impact on the performance of organizations.
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