Elegance meets the fantastic in the collaboration between Tiffany & Co. and Guillermo del Toro for the movie Frankenstein. This alliance transforms showcases in New York into an immersive experience where the jewelry becomes part of the story, and the creation myth beats between precious stones and ancient symbols.
Under the title Awaken Love: A Cinematic Window ExperienceTiffany opened five windows in its flagship on 5th. Avenue that are not just shop windows: they are laboratories of desire, status and transformation.
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The showcases recreate key scenes from the movieand in doing so reveal a curation that encompasses 27 pieces –historical, contemporary and created specifically– that give body to the narrative universe.
On screen, the actress Mia Goth She wears jewelry whose brilliance goes beyond luxury. Highlights the collar Wade (ca. 1900)with approximately 40.45 ct of European diamonds set in gold and platinum, a symbol of power and social advancement that contrasts with the devastation that surrounds the monster. Next to him, the glass beetle necklace Favrile (1914)work of Meta Overbeck para Tiffany-LCTprovides a link with the organic, what is reborn.
For lovers of luxury and cinema, the experience at the showcase is double. On the one hand, there is a baroque showcase that honors the style Belle Epoque; On the other hand, there is a story of ambition and loss. While the New York facility will be open only until November 3the gesture is permanent: a jewelry house that enters the cinema, without losing its identity.
From the choice of historical pieces to the design of new jewelry for the set, the collaboration is committed to narrative sophistication. And its value does not lie solely in the carats, but in the layers they add: archive, character, myth and showcase. In a world where stories are told on screens, Tiffany + Guillermo del Toro They show that they are also counted by display cases.
Did you know that…?
He collar Wade from Frankenstein It has more than 40 carats in diamonds and belongs to the historical archive of Tiffany & Co.
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