CCTV footage from a garden centre in Worcester shows a woman stealing £400 worth of Jellycat stuffed toys by shoving them down her trousers.
Cameras caught the woman helping herself to the soft toys, hiding them in her bag and clothing.
She can be seen adjusting her trousers from the sheer amount of stolen stock before wrestling a large toy into her waistband.
The haul of soft toys was taken from the family-run St Peter’s Garden Centre, Worcester, on June 7.
West Mercia Police said enquiries into the theft were ongoing.
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The Jellycat brand of quirky stuffed animals and plush food items has seen a recent explosion in popularity.
Some of the toys retail for between £18 to £55, while rare and retired designs can be resold for up to hundreds of pounds.
William Blake, managing director of St Peter’s Garden Centre, said he was ‘deeply disappointed’ to have watched ‘£400 worth’ of toys stolen from the store.
‘As an independent, family-run business, every loss impacts not just our shelves but the hard-working team behind the scenes,’ he said.
He added that staff worked to create a ‘welcoming environment for all visitors’ and it was ‘disheartening’ to be ‘taken advantage of’.
West Mercia Police said: ‘We received a report of theft from St Peter’s Garden Centre on Wednesday (11 June). Enquiries are on-going.’
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