- Save The Children’s 2025 Christmas ad cleverly mimics Coca-Cola’s classic campaign to promote aid delivery
- The ad highlights the urgent need for essentials like food and shelter instead of treats and toys this holiday season
- Charity research reveals many children would give up presents to help peers, with poverty and hunger affecting millions worldwide
Save The Children’s Christmas advert might be the best ad of the season, and it may have duped a lot of viewers.
With a festive jingle, the 2025 advert for the campaign appears to take after the classic Coca-Cola Christmas advert, with red lorries travelling through the snow.
A little boy watches from afar and sees the red lorries, adorned with festive lights, drive across bridges and down hills.
He follows them until they stop, and it is revealed that they are not in fact Coca-Cola lorries and are in fact full of aid for the charity, Save The Children.
The festive music then cuts as text appears on screen: ‘This Christmas, there’s one delivery that matters more than any.
‘Help children get what they urgently need.’
The advert was filmed and produced by a crew that included displaced Ukrainians now living in Georgia.
Moazzam Malik, Save the Children UK CEO, said of this year’s campaign: ‘This Christmas, too many children are waiting – not for treats or toys, but food, shelter, warm clothes and a safe place to play.
‘With this campaign, we’re asking everyone to play their part to ensure that Save the Children’s dedicated teams can continue delivering vital supplies of aid – whether by truck or plane, donkey or drone – so that children everywhere can have the right to childhood, not just at Christmas, but every day of the year.’
In addition to their campaign and new advert, the charity also delivered compelling research about what children in the UK are really looking for.
The charity revealed that 73% children would give up a Christmas present to help another child in need.
They also discovered that 88% of parents feel they need to buy more to make Christmas magical, and 92% of children admit they’ve received a gift that they didn’t want or use.
In the UK, almost 1 in 3 children face poverty this Christmas and globally, 33 children are born into hunger every minute.
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