Is ‘Avatar: Fire and Ash’ Good? Read the First Critic Reactions – Bundlezy

Is ‘Avatar: Fire and Ash’ Good? Read the First Critic Reactions

It’s almost time to return to Pandora. The first press screenings of Avatar: Fire and Ash were held on Monday night, and with them came the first reactions to the highly anticipated third film in director James Cameron’s blockbuster sci-fi series. 

Avatar: Fire and Ash opens in theaters on December 19, and although some critics and members of the press have already seen it, it will still be a few days before any proper, in-depth reviews are out. Those who have seen the movie are able to offer brief reactions or thoughts about it on social media, and the early takeaway seems to be that Fire and Ash is a spectacle, albeit one that maybe repeats some of the beats of the last movie, 2022’s The Way of Water

Initial Reactions Offer Praise, Criticism

The movie, which once more stars Sam Worthington as Jake Sully, a human marine who becomes a leader to the native Na’vi people, dealing with the tragic fallout of The Way of Water. Meanwhile, a violent tribe of Na’vi led by a fire-worshipping chieftess (Oona Chaplin), join forces with Stephen Lang’s Colonel Miles Quaritch.

“First Reactions” to Movies Should Be Taken With a Grain of Salt

The initial response to Avatar: Fire and Ash seems like a pretty fair, albeit early, assessment of the movie. This writer saw Fire and Ash last night and very much enjoyed the film while conceding that some of the critics who found certain set-pieces or story beats to be repetitive had some valid points. 

To go behind the scenes of the entertainment industry, it’s generally a good idea to be wary of social media reactions. Typically, when a film studio lets people see a movie ahead of the premiere date, they have to agree to an embargo. Full reviews—in-depth essays where people can make a full critical argument—tend to be held until closer to the movie’s actual release date. In Fire and Ash‘s case, it won’t be until December 16, just three days before the premiere, when outlets will be able to publish their full reviews. 

Social media reactions, meanwhile, tend to have a much shorter embargo. For Fire and Ash, people were allowed to post about it pretty much as soon as the movie was over on Monday night. Typically, social media reactions are very positive. The reason for this is that a post on X (formerly Twitter) is much less important to established critics.

If a critic is going to give a movie a negative review, they’re likely to just wait until the review embargo is up to pan a movie. Posting a negative tweet doesn’t do anything for the outlet the critic works for. There’s no upside and just the risk of angering the movie studio representative who gave them access to the early screening. A movie critic with good journalism ethics will have no problem panning a bad movie in their print review if it’s bad, even if it will harm their relationship with the studio. There’s just not really any point in potentially burning that bridge over a tweet rather than a complete published piece. For that reason, social media responses tend to be positive. You’ll get some critiques in these early social responses, but almost never will you see posts flat-out saying a movie sucks. 

Avatar: Fire and Ash very much does not suck. It’s a thrilling time at the movies. That Fire and Ash‘s early social media takeaways are largely positive but with some quibbles should give a decent idea of what to expect when the movie comes out. 

About admin