If you wanted a Mercedes EQ but hated the numbers, Mercedes just blinked. The brand restarted U.S. deliveries of the EQE and EQS sedans and SUVs, and the lower 2026 pricing stays in place. That’s your cue to treat every quote like a negotiation, not a retail experience.
What the Mercedes EQ price reset really means
As per Autoblog, Mercedes paused U.S.-market production last September, kept building for overseas sales, and has now resumed domestic deliveries. The lineup back on the menu is four cars: EQE Sedan, EQE SUV, EQS Sedan, and EQS SUV.
The headline move is pricing. The 2026 EQE Sedan and EQE SUV both start at $66,300 including a $1,350 destination charge. The 2026 EQS starts at $101,250 as a sedan and $91,300 as an SUV, also including destination. Mercedes also dropped the rear-wheel-drive base EQS SUV and made all-wheel drive standard for 2026.
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Those numbers line up with Mercedes’ own site. On the Mercedes-Benz EQS 400 4MATIC SUV model page, Mercedes lists a $89,950 MSRP and an EPA-estimated 312 miles of range for that configuration. MSRP is not your final price, but it’s the number every deal starts from, and Mercedes just lowered the starting point.
Why now? Because the luxury EV market turned into a price war. Shoppers have more choices, leases have become the default move, and plenty of buyers would rather grab a loaded hybrid SUV than roll the dice on charging plans.
Now use this like a grown-up. Start with two truths: dealers still control the deal, and Mercedes’ own fine print says so. On Mercedes-Benz USA’s Special Offers page, the lease disclaimers spell out a “suggested dealer contribution” and say the dealer sets the final price. That’s not fluff. It’s a reminder that discounts live in the paperwork.
Use the reset in three ways. First, shop inventory across multiple dealers and make them compete in writing. Second, ask for a clean breakdown on any lease: selling price, fees, and the exact finance terms. If the monthly payment looks “good” but the selling price stays high, you’re getting smoke. Third, separate your trade-in from the deal. Lock the purchase or lease numbers first, then talk trade. Otherwise the math gets muddy fast.
One timing detail matters: MBUSA’s current offer language runs “through February 2, 2026” on many programs. That gives you urgency without panic.
My Verdict
Mercedes isn’t “changing the EV game.” It’s doing something simpler: it’s admitting luxury EVs need sharp pricing to move. If you’re shopping a Mercedes EQ, treat this like a buyer’s market. Get multiple quotes, push for a discount off the new MSRP, and don’t accept fuzzy lease math. If a dealer won’t show the numbers, walk. If they do, it is a good time for you to jump into Mercedes.
