Cadbury fans, if you go to the supermarket today, you might notice that Dairy Milk bars are looking a little bit different.
That’s because the confectionery giants have just brought back the limited-edition sharing bar range, but with 12 brand new designs.
These feature packaging that’s ‘split’ up into sections, to playfully acknowledge small everyday acts that bring people closer together. The wrappers indicate that those who are more ‘generous’ get a bigger share of the sweet treat.
For instance, one packet states that the larger portion of the chocolate bar is intended for the person who sits on a bench and waits as the other person shops, while another divides it between those who are always on time to hang out and those who are late.
The sharing bars first launched in January 2025, and Cadbury claims they are ‘iconic’ and ‘much loved’, hence why they’ve given them a new lease of life in 2026.
However, they’ve proved somewhat divisive online, with some fans loving it and hailing it ‘genius’ and ‘witty’, but others finding it ‘daft’.
On Instagram, @yourstruly_2025 said it was an ‘amazing idea’, while @nikitabaxani thought it was a ‘genius packaging strategy’, and @gemmasummer_ posted: ‘I loveeeee this idea.’
And as the company likely intended, many people quickly began tagging their partners and relatives in response to the bars, poking fun at them for their lack of help with everyday tasks and saying things like ‘you’d have nothing’ or ‘I’d get the whole bar’ in response to the packaging.
However, not everyone was impressed by the range, as Gavin Davies commented on Facebook that he believed it was ‘stupid’, and Shaun Sowter thought it was ‘sexist’.
Others admitted they’d simply never be willing to share their chocolate with anyone else.
Are you excited to see Cadbury’s Made to Share bars return?
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Yes
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No
Speaking about the range, Jessica Inzani, brand manager for Cadbury at Mondelēz International, said: ‘We’re absolutely thrilled to bring back our limited edition “Made to Share” bars in 2026 with a whole host of new shareable designs.
‘Because sharing brings us together, our Made to Share bars offer a fun and thoughtful way to show gratitude for all those little acts of generosity that may often go unnoticed.’
The chocolate bars are currently being rolled out in major supermarkets and convenience stores nationwide with an RRP of £1.95 for 95g and £3.34 for 180g, although retailers can set their own prices, so this may vary between stores.
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A version of this story was first published on January 29, 2025.
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