Oasis is back, baggy jeans are cool, and Cher Horowitz will soon hit screens once more in a Clueless TV reboot — the 90s revival has officially reached its peak.
But the cherry on top comes in alcopop form, as the Barcardi Breezer is making a comeback after 10 years away.
The iconic drink – a fizzy concoction of Bacardi rum and fruit flavouring – was first launched in 1993, and quickly became a staple for young people.
For a while, every student unions and sweaty nightclub dancefloor was a sea of brightly-coloured glass bottles, with punters lapping up the sweet, low-alcohol offering.
As the years went by however, alcopops fell out of favour, and the Breezer was eventually discontinued in 2015.
Millennials have been getting by on cocktail tinnies and BuzzBallz ever since, but Bacardi’s announcement of a UK return offers a welcome taste of nostalgia.
The new iteration of Breezer is now available in bars and stores nationwide, priced at £2 for a 275ml bottle.
With a slightly lower alcohol content than before (3.4% compared to 4%) it comes in three familiar flavours: Zesty Orange, Zingy Lime and Crisp Watermelon.
The bottle itself is familiar too, designed in the same signature shape by Bacardi in an effort to evoke ‘happy memories of good times’.
Following successful launches of a number of axed 90s favourites – from Hooch to Reef – it looks like the alcopop craze is being reignited once more.
And the brand is hoping to appeal to Gen Z audiences as well longtime fans.
‘We know there is a lot of love for Breezer in the UK and we are confident a new generation of consumers will fall in love with the new Breezer,’ said Steve Young, business unit director for Bacardi in the UK & Ireland.
‘RTDs (ready-to-drink products) are booming, however, the FAB (flavoured alcoholic beverage) category could do with a bit more excitement. By bringing back Breezer, we’re definitely putting the fruity taste into FAB.
‘The early response from our trade partners has been overwhelmingly positive. Everyone is excited to see Breezer back for the summer.’
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