Kate Garraway awkwardly joked about being ‘fired’ from Good Morning Britain on Monday, as a guest made jibes about the cuts at ITV.
The 58-year-old TV presenter was helming the flagship news programme alongside Ed Balls to kick off the week, with Louie Spence in the studio off the back of his dismal turn in Celebrity SAS: Who Dares Wins.
The 56-year-old choreographer discussed his decision to quit the gruelling reality show in the first episode of filming, revealing he had never actually watched the programme before appearing on it.
At the end of the interview, Spence complimented Garraway on her voluminous blonde hair and asked why she had never done an advert for hair products, adding: ‘Every morning I watch you and think ‘she’s worth it’,’ he said while mimicking a hair flip with his bald head.
Garraway then explained that she is not ‘allowed’ to endorse products with brand deals, given that it’s a conflict of interest with their impartiality.
Spence then became faux outraged and referred to the huge upcoming shake-up of ITV’s daytime TV slate as it looks to make money-saving cuts.
Spence joked: ‘How dare they? What’s going on? They’re cutting Lorraine, the Loose Women are being cut, what’s going on? This place is going to wrack and ruin.’
Garraway laughed in the studio, but intervened to explain: ‘I work in news and we are religiously, despite what people think, impartial, so you don’t endorse anything.’
She then joked: ‘When they fire me Louie, which is probably right now for talking too much, I’ll go and do one.’
Spence replied: ‘I’ll say strap in darling, because everyone’s being cut.’
ITV earlier this year announced that Lorraine will no longer be one hour long as they cut the show’s run-time in half. The announcement from ITV stated that the show will also run on a ‘seasonal basis for 30 weeks of the year’ rather than throughout the year.
Like Lorraine, Loose Women has also been cut down to a 30-week schedule, taking up the ‘seasonal’ schedule it operated on until 2016.
Loose Women has retained its normal slot in the daily diary, continuing to take place on weekdays from 12:30pm to 1pm.
It was announced that these major changes will be enforced in January 2026.
It was added that Good Morning Britain (GMB) will now run from 6am to 9:30am, filling the half-hour slot originally held by Lorraine.
Good Morning Britain airs weekdays from 6am on ITV.
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