Ibiza’s Final Boss will now be able to afford more trips to the Spanish party island as his new found fame is set to bring in a six-figure fortune.
Jack Kay went viral for his bowl haircut, trimmed beard and huge sunglasses while on holiday on the Iberian party island.
The 26-year-old, from Newcastle, has also caught the attention of promoters and talent agents, and he is now set to make appearances at ‘big parties’.
He could end up earning £250,000 ‘if he plays his cards right’, as shown with other overnight stars such as ‘Hawk Tuah’ girl and ‘Salt Bae’.
Brand and culture expert Nick Ede told the Daily Mail: ‘It’s amazing how he has captured the zeitgeist – he’s the most popular thing since the Jet2 holiday adverts, and he can maximise on this for quite a while.
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‘He’ll do nightclub appearances in the UK and that’s really lucrative. You can do four or five of them a night.
‘That’s going to be regular and they pay five to ten grand per appearance. Do four of them a night on a Friday and a Saturday and you can make a lot money.
‘That’s how people on TOWIE made their money. It wasn’t through the show: it was through their nightclub appearances.’
Jack has launched new accounts on Tiktok and INstagram which could bring in brand partnerships.
Greggs has even shared a meme of Jack as a gingerbread man and Currys has posted him as a Henry hoover.
He has signed with top talent agent Dave Read, who managed Love Island stars such as Joey Essex.
If Jack is savvy and managed to trademark his distinctive look, he could seeing money come in through Halloween costumes.
Mr Ede added: ‘It’s an easy costume and everyone will love it. If he trademarks his look and looks into merchandise, he could make a lot of money that way.
‘He’s so instantly recognisable – that look is going to carry the fun on. If he changes his look that fun goes. But that’s his look – and he embraces it.
‘It might be low six figures, but easily £250,000 a year. With Dave Read, he will do extremely well.’
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