If there’s one thing Reese’s has mastered, it’s finding clever new ways to deliver its classic peanut butter and chocolate flavor combo. This year alone, the candy giant has dropped everything from high-protein snack bars to frozen ice cream sandwiches and dessert bars, even partnering with Nabisco’s Oreo Cookie brand for a new flavor fusion. The latest launch is already sparking a major stir on Instagram and in Costco locations nationwide: Reese’s Dipped Graham Bears.
These bite-sized graham-flavored crackers are coated in Reese’s sweet and creamy peanut butter, and finished off with a dip in milk chocolate. The result is a snack that crunchy, sweet, salty, and unmistakably Reese’s. Early reviews warn they’re dangerously easy to eat by the handful.
What’s The Buzz?
This reimagined twist on the classic snack has fans on Instagram calling them “absolutely delicious” and a “mandatory purchase.” One Facebook reviewer gave the new sweet snack a score of “1000/10.” The novelty factor combined with the limited distribution and scarcity of the product is driving the urgency. Nobody wants to be the one who missed out the next viral cult-favorite Reese’s treat.
Adding to the hype is Costco’s reputation for being a launchpad for buzzy food products. The retailer is often the first to showcase innovative releases and shopper know to scoop them up fast before they disappear. Right now, Reese’s Dipped Graham Bears have been spotted on warehouse shelves and online—but not every store has them in stock. Tracking them down might take a little luck and persistence.
Finding The Bears
If you’re on the hunt, check Costco’s snack aisle near the crackers or cookies rather than the candy section. Availability seem to vary by region, and early sell outs are already being reported. Asking a warehouse associate might save you fruitless lap around the store. If your location’s out, check online or keep searching—more Costco locations are expected to be added as Reese’s expands its distribution.
Not Just Peanut Butter Cups
Currently Reese’s has over 100 different products in its lineup. This includes various sizes, and seasonal variations on the traditional, flagship product. But the brand has expanded beyond just candy with breakfast cereals, baking products, and snack foods. That’s a long way from the first non-cup product the company released in 1978— the now-iconic Reese’s Pieces.
Related: Hershey’s New Halloween Candy Lineup Is Finally Here—And This Is the One I’ll Be Buying on Repeat
The Bottom Line
Reese’s Dipped Graham Bears hit the sweet spot between nostalgia and novelty. They take something familiar, and give it their signature flavor treatment to deliver a snack that’s both playful and indulgent. For Costco shoppers, it’s just the latest reminder: when Reese’s drops something new, grab it before it vanishes, or you’ll more than likely live to regret it.
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