For many people, pizza night is a weekly menu staple. While that classic pepperoni is a favorite, there are a plethora of elevated and creative flavors that can top the dough. Pizza Hut is ready to change the pizza conversation with Crafted Flatzz.
Across the globe, many cultures have a form of pizza. It might be called flatbread or have another name, but the concept is similar. A dough is topped with sauce and various ingredients. The simple dish can take on a multitude of flavors.
Available today in the U.S. and across 20 countries around the globe, the new Crafted Flatzz is grown-up, adult version of pizza. The particular offerings are designed to appeal to a sophisticated palate. The hand-crafted flavors balance familiar tastes but are far from juvenile.
For the U.S. launch, Crafted Flatzz is available in five options. They are Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese and Pepperoni Duo.
When guests order a Crafted Flatzz before 5 p.m., the cost is $5. Guests who order this particular pizza later in the day may have a different price. Everyone should check with individual restaurants for specific pricing.
Crafted Flatzz redefines the personal pizza moment.
While pizza is often a shareable meal, food trends are changing. Individual pizzas and smaller portions have surged in popularity. The tremendous response to the $2 Tuesday deal is just one example.
Pizza Hut
Crafted Flatzz finds that smart balance of smaller portion size with flavors that are adult focused. While some options are simple, classic flavors, other options showcase that pizza dough can be a vehicle for favorite flavors. Additionally, they capture food trends.
As Aaron Powell, CEO of Pizza Hut said, “Crafted Flatzz represent an unprecedented moment for Pizza Hut as we bring our largest simultaneous global menu innovation to pizza fans around the world. No matter where you live, everyone deserves big flavor at a great price and sometimes, a moment to enjoy it all to yourself. As a pizza icon and innovator, we’re proud to launch Crafted Flatzz globally as an unapologetic celebration of ‘me time’ as well as good times.”
Pizza Hut’s global launch changes the conversation for international food brands.
Many food lovers seek international offerings and wish for an opportunity to jet off to that restaurant. From featuring local ingredients to pushing the boundaries of traditional recipes, some countries are willing to venture into uncharted flavor territory.
Related: Popular Pizza Restaurant’s New Extra Cheesy Crust Has People Eating It First
With Pizza Hut’s Crafted Flatzz’s global rollout, it acts as a connector across the miles. Just like many chefs believe that food is the common connector, this large-scale Pizza Hut launch allows people to celebrate good food and good times across the miles.
While some pizza fans would love a taste of India’s Tandoori Chicken or would order the U.K.’s Pesto Veggie with Balsamic Drizzle, the Crafted Flatzz is meant to connect not divide. These sophisticated, personalized pizzas celebrate that even a quick service restaurant can serve elevated food. There is an audience for it, and guests have been waiting to place that order.
Ready to order your own Pizza Hut Crafted Flatzz? More importantly, which flavor deserves to be the first order?
Related: Popular Pizza Chain Turns a Fan-Favorite Secret Menu Into a Must Order Dish
