Talk about a smooth transition into the food space.
Smoothie King on Tuesday announced the launch of its first-ever food menu at all 1,200-plus locations, marking one of the biggest changes to its menu in its 50-year history.
“For the first time in our history, we’re going beyond smoothies and bowls – and it’s all because we wanted to give our guests what they’ve been asking for,” Smoothie King president Gavin Felder said. “They’ve told us they want more flexible, nutritious choices
throughout the day, and we’ve responded with an incredible range of food options that are not only delicious, but designed to leave you feeling great about your choice – no regrets, just the perfect solution to power your lifestyle and enjoy Smoothie King your way, all day.”
The new “Power Eats” menu, featuring loaded toasts and protein boxes, helps contribute to the brand’s mission to “make the world a better place by nourishing healthy habits.”
Smoothie King — which began in Louisiana in 1973 before becoming an international company — tested its food menu in the Dallas, Texas, area before announcing the full launch.
Beginning today, customers can enjoy three Loaded Toast options: Peanut Butter Toast with bananas, strawberries, blueberries, and honey drizzle, Chocolate Hazelnut Toast topped with strawberries, blueberries, and Purely Elizabeth granola, and Avocado Toast with everything seasoning.
The Protein boxes include Eggs & Cheese Protein Box and Peanut Butter & Fruit Protein Box.
“This menu has been over a year in the making, and we’re thrilled to finally share it with guests nationwide,” Claudia Schaefer, the chief marketing officer of Smoothie King, added. “Every item was intentionally crafted to not only pair perfectly with our smoothies, but to embody our vision of making the world a better place by nourishing healthy habits, all while celebrating the delicious and nutritious flavors and convenience our guests love.”
Additional menu items will be rolled out later this year, with the full food menu becoming available in early 2026, the company added.
For a limited time, Healthy Rewards loyalty members can test one of the Loaded Toast options alongside their favorite 20oz Enjoy a Treat smoothie, starting at just $9.99.
