Just over one year after they first invested in the brand, Travis and Jason Kelce’s Garage Beer is bigger than ever. That’s according to a new Wall Street Journal report, at least, which reports an eye-popping valuation for the brand in a market that is otherwise experiencing a national downturn.
Garage Beer Is Now Worth Six Figures
But just how much is the company worth? Around $200 million, WSJ reports, after its first institutional funding round just wrapped up. According to the company’s CEO Andy Sauer, Garage Beer is now set to rake in $60–70 million this year, more than triple its $20 million haul in 2024.
The brand sells two types of beer: a traditional light beer weighing in at 4% alcohol and 95 calories per can; and a lime-infused version with the same stats. Garage Beer things simple with its offerings, packaging, and marketing, billing it plainly as “Beer Flavored Beer.” The new investment will be used to expand marketing and offerings, according to the WSJ report. The former head of beer at Modelo and Corona owner Constellation Brands, Bill Hackett, is set to join Garage Beer’s board of directors as part of the deal.
Kelce Investment Supercharges Beer Brand
While the brand was already established before they got involved, the Kelce brothers’ involvement has clearly brought a new level of success. In addition to their financial investment, the Kelces have starred in the brand’s marketing efforts.
“It’s pretty emblematic on how they both operate,” Sauer told WSJ. “It’s an always-on relationship. It’s two people with the same vision and belief in beer, jumping into it.”
