When you order a takeaway pizza, the go-to is Domino’s, but now, the iconic chain is branching out into fried chicken.
The pizza delivery giant has confirmed the launch of a spin-off brand, Chick ‘N’ Dip, which will offer a range of chicken tenders, wings and boneless bites.
And, all of the Chick ‘N’ Dip dishes can be paired with a selection of nine dips inspired by flavours from around the world:
- Katsu Curry Sauce
- Garlic Aioli
- Garlic & Herb Dip
- Teriyaki Sauce
- Mexicana Mayo
- BBQ Dip
- Ghost Chilli Glaze
- Buffalo Hot Sauce
- Hot Honey
And, according to Domino’s latest social media posts, customers are encouraged to ‘dunk like your life depends on it.’
While the brand has its own name and logo, it will be ordered and sold out of Domino’s existing kitchens.
The move comes during a challenging time for Domino’s, after shares hit their lowest level in a decade last month.
Chief executive officer, Andrew Rennie, said: ‘Chick ‘N’ Dip is a bold new chapter for Domino’s. By creating a dedicated concept that combines globally-inspired flavours with high quality chicken, we’re opening up a significant growth opportunity for our UK & Ireland business.
“This fantastic new product, millions of loyal customers and our trusted delivery model, is why we believe Chick ‘N’ Dip has the potential to be a powerful new growth lever for our business.’
Chick ‘N’ Dip will be trialled across 187 stores in the north west of England and in Northern Ireland. It’s then hoped the range will be expanded across the rest of Domino’s 1,381 stores next year.
It’s not exactly clear at this stage when Chick ‘N’ Dip will be available to order, but fans online are already excited.
‘Katsu is gonna be a game changer,’ wrote one Instagram user. While another added: ‘Omg this looks incredible.’
Meanwhile on Facebook, when one user lamented that Chick ‘N’ Dip isn’t currently available across the country, Domino’s replied saying: ‘Have you thought about moving house?’
In the UK, fried chicken is big business. Thanks to classics like KFC, and new names, such as Popeyes and Wingstop, the market is estimated to be worth a staggering £3.1 billion.
Andrew added: ‘Chicken is absolutely on trend and that is not going away – it’s a great source of protein and we have really strong products.’
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