Popeyes is all in for wings and football this fall.
After announcing a promotion featuring Tampa Bay Buccaneers quarterback Baker Mayfield, the national chicken chain revealed it is also giving 10 college football players a chance to win a wings party for their campus at the end of the year.
Hungry fans can also get wings at a discount using an exclusive code from their favorite players.
How can fans take advantage?
The promotion is aimed at both supporting name, image and likeness profits for up-and-coming college players and to get the word out about Popeye’s revamped wings menu.
Each Popeyes NIL athlete has an individualized digital promo code for Popeyes Rewards members to get 12 wings for $12, and fans who redeem the athletes’ promo codes will help them climb the leaderboard.
Then at the end of the season, the athlete with the most code redemptions will get a fully catered tailgate celebration for their fans during rivalry week.
Who is involved?
The players partnering with Popeye’s come from some of the biggest programs across the country as well as some that are not a prominent.
Ohio State running back James Peoples, LSU receiver Chris Hilton Jr., Louisville defensive back Rae’Mon Mosby, Michigan receiver Fredrick Moore, Miami (Ohio) receiver Kam Perry, Old Dominion quarterback Colton Joseph, Boise State running back Sire Gaines, Florida State defensive back Earl Little Jr. and Clemson running back David Eziomume.
The format for the codes for each player is simple: Their last name with the number 12 attached:
- James Peoples – code: Peoples12
- Chris Hilton Jr. – code: Hilton12
- Rae’Mon Mosby, – code: Mosby12
- Fredrick Moore, – code: Moore12
- Kam Perry, – code: Perry12
- David Eziomume, – code: Eziomume12
- Earl Little Jr., – code: Little12
- Dexter Williams, – code: Williams12
- Sire Gaines, – code: Gaines12
- Colton Joseph, – code: Joseph12
What is NIL?
Since 2021, college athletes have been able to profit from their name, image and likeness (NIL for short) after rules against that were eliminated
Many have taken advantage, whether it is Caitlin Clark doing national ad campaigns or players everywhere endorsing a local car dealership or pizza shop.
Earlier this year, Chipotle announced it is providing free meals to every athlete at three different prominent college programs.
Athletics can also make money from signing autographs, making personal appearances and hosting camps.
