You might be a little confused at the hoards of Tweets today of people complaining “I can’t make it fit”. And you’re not the only one.
An old trend has resurfaced this week, of X (formerly Twitter) users complaining about the header format on the app.
For seasoned Twitter veterans, this meme does the rounds semi-frequently, usually when huge news causes some kind of controversy. But for everyone else, it literally makes no sense.
So where did the I can’t make it fit trend originate, and why is it back with a vengeance?
The I can’t make it fit trend, explained
I can’t make her fit. Nevermind. pic.twitter.com/2X1OUXup2y
— Creepy Bangali (@CreepyBangali) September 15, 2025
Basically, the whole trend is just people trying to fit oversized images into their headers.
The Tweets follow a similar structure each time, with the punchline being delivered when you click on the users profile. They show someone trying to change their header image in a screenshot, but the image is too large to be cropped properly.
This is captioned “I can’t make it fit”, and is usually in a silly place to crop the photo.
i cant make it fit :((((( pic.twitter.com/M30rfcIECv
— hourly serenay (@hourlyserenay) September 15, 2025
The original post is then quote-tweeted with something along the lines of “never mind, I fixed it”, where you’re invited to check their profile page to see how they made it work.
Usually, they’ve made it work by posting a daft photo, stretched out image or something a bit darker. Others recreate the trend with photos that would actually crop perfectly into the header box, seemingly taking the piss and just hopping on the trend for a laugh.
A popular format is posting the meme with a picture of a bin, then changing their header to the name of someone they’re hating on. Top tier humour.
So where did the I can’t make it fit trend come from?
Here u go pic.twitter.com/6GEeYSjHpb
— kalena
(@IsThisKalena) August 18, 2019
This one has some serious lore. Back in 2019 (the golden years of Twitter), a user wanted to put a picture of her and her boyfriend as her header. There was a bit of a height difference, and the narrow crop meant that both their faces wouldn’t fit.
Obviously the internet went wild for this one, and the replies were chaos. It turned into an outright photoshop war, with people sending in ridiculous fixes for the problem.
Other users sent in their own cropping dilemmas, ranging from serious pics of them and their other half, to pics of them next to Sid the Sloth. First world problems right?
Heard you
pic.twitter.com/M7w5rQ3wDr
— 0_o (@v07913) August 20, 2019
But why has it bounced back?
If there’s one thing that goes down well on X, it’s a rehashed joke. The I can’t make it fit trend comes back around during viral news moments, including the recent death of right-wing political commentator, Charlie Kirk.
One post by an X user gathered over 304,000 likes in a single day, using a photo of Charlie kirk in the I can’t get it to fit meme format.
Featured image via X @CreepyBangali @whitcombailey and Mert Alas and Marcus Piggott/Republic Records
