If you haven’t heard of Jollibee yet, it’s time to get acquainted. The fast food giant founded in the Philippines in 1978 has become one of the world’s fastest growing restaurant chains with more than 1,500 locations across 17 countries. Known for its crispy “Chickenjoy” fried chicken and unique menu that blends American fast food classics with Filipino flavors, Jollibee has been steadily expanding across North America. The franchise has been busy opening restaurants from Los Angeles to New York with huge fanfare including lines around the block.
Now Jollibee is turning up the heat with a limited-time Korean BBQ Chicken menu that’s already generating serious buzz online. The launch features bone-in fried chicken and a Korean BBQ chicken sandwich—both hand dipped in a sweet soy-glaze that’s spiked with Korean chili, giving it the perfect balance of savory, sweet, and spicy. The craveable sandwich features a saucy, crispy, breast filet on a soft brioche bun topped with cucumbers, red onion, and cilantro. To amplify the rollout, Jolibee has teamed up with global pop group KATSEYE—but while the partnership helps bring in star power, the food itself is the real headline.
What Fans Are Saying About Jolibee’s Korean BBQ Chicken
Early reactions are pouring in across TikTok and Instagram with one reviewer calling the sandwich “legit fire.” A Reddit user described the sandwich by saying, “it’s the crunchiest chicken sandwich I’ve had all year. It has just enough heat to linger without being overpowering.” Other fans praised the cucumber and cilantro for delivering a surprising brightness and tang to offset the richness of the bbq sauce.
Why Jollibee’s KATSEYE Korean Chicken is Worth the Buzz
Korean flavors have been trending in the U.S. for years, from kimchi flavored chips to gochujang flavored everything, Jolibee’s new release taps into that momentum. It also positions the chain squarely in the middle of the ongoing chicken sandwich wars, where Popeyes, Chick-fil-A, and countless others continue to battle for fried chicken supremacy. For a brand that’s built its reputation on Chickenjoy, this collab feels like a natural next step. And while Jollibee did partner with KATSEYE to launch the menu, the Korean BBQ chicken is definitely sharing the spotlight.
The Final Bite
Whether you’re a longtime Jollibee devotee or a curious first-timer, this is one limited-time drop worth chasing down. The KATSEYE Korean BBQ Chicken Sandwich delivers crunch, heat, and bold flavor in every bite—and if reactions are any indication, it may be in short supply.
