Wrestling legend Hulk Hogan is set to be memorialized in a new collaboration between WWE and the late performer’s beer company.
Real American Beer announced Tuesday the upcoming release of Hulkamania Forever, a limited-edition brew that debuted at WWE Wrestlepalooza in Indianapolis over the weekend.
“We’re proud to partner with WWE to create a true tribute to the legendary Hulk Hogan,” Real American beer co-founder Chad Bronstein said in a press release. “This campaign brings together two iconic American brands, a collector-tier release, and a national megaphone — it’s a powerful moment for our fans, our partners, and our future.”
The product, which is a light American lager sold in 16-oz. cans, will hit shelves in October, but will only be sold at select retailers nationwide.
You can sign up for early access here.
Hulkamania Sweepstakes also launched
In conjunction with the release of Hulkamania Forever, WWE and Real American Beer also started the Hulkamania Sweepstakes, which provides wrestling fans with the chance to win two tickets to Saturday Night’s Main Event in Salt Lake City on November 1.
The sweepstakes runs through October 10 at TheRealAmerican.com.
“WWE has one of the most powerful brands in the world right now, and we’re thrilled to be working together on Hulkamania Forever,” said Real American Beer CEO Terri Francis. “This LTO release delivers exactly what retailers want: high demand, built-in fan energy, and a commercial engine to drive velocity at shelf.”
Real American Beer, explained
Formed in 2024 by Hogan and Bronstein, Real American Beer plays on the red, white and blue imagery and themes from Hogan’s career as a two-time WWE Hall of Famer.
The original Real American Beer is a light beer with 4.2% ABV and 110 calories. It’s now available in stores in 29 states, with more expansion planned.
Hogan, born Terry Gene Bollea, died of a heart attack at the age of 71 at his home in Clearwater, Florida back on July 24.
