LOS ANGELES / LONDON (IT BOLTWISE) – Adobe further consolidated its position as a central platform for creative artificial intelligence at its annual MAX conference in Los Angeles. The event highlighted the importance of generative AI in the creative industries and highlighted Adobe’s strategic partnerships. Analysts expect Adobe to continue to expand its role as a creative operating system for businesses.
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Adobe further solidified its position as a key platform for creative artificial intelligence (AI) at its annual MAX conference in Los Angeles. The event, considered groundbreaking by analysts, highlighted the importance of generative AI in the creative industries. Adobe unveiled a variety of new features and partnerships aimed at increasing the use of AI in creative processes.
Stifel, a leading financial services company, emphasized that Adobe is positioning itself as the creative operating system of the future. The three-hour MAX conference keynote was heavy on generative AI, demonstrating the technology’s advanced integration into creative workflows. Adobe has continued to strengthen its position through developments in web and mobile, as well as partnerships with leading model providers.
UBS, one of the world’s largest banks, also highlighted Adobe’s focus on partnerships and expanding AI capabilities. This includes integrating new AI features into the Adobe Suite, such as the Firefly Video Editor, as well as embedding Express in ChatGPT. However, despite the positive response, there are concerns about transparency as Adobe will no longer provide segmented ARR data in the future.
UBS analysts noted that AI workloads incur higher costs, which could impact gross margins. Nevertheless, these are expected to be offset by efficiency gains and cost controls. The use of AI tools by users is viewed as positive, even if the increase in sales through AI is still at an early stage. Overall, Adobe’s strategic direction is viewed as stable and forward-looking.
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