LONDON (IT BOLTWISE) – The introduction of agentic AI is fundamentally changing the e-commerce landscape. Companies use this technology to optimize processes and improve customer interactions. At the same time, consumers are increasingly turning to AI-powered services, redefining the dynamic between companies and customers.
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The introduction of agentic AI in e-commerce has the potential to fundamentally change the way businesses and consumers interact. This technology enables companies to rethink their digital landscapes and make processes more efficient. At the same time, consumers are increasingly using AI-powered services to improve their shopping experiences, redefining the traditional dynamic between companies and customers.
Agentic AI, designed to perform specific autonomous functions with minimal human intervention, accelerates data processing and decision-making in organizations. This technology is evolving into full-fledged virtual assistants that help companies optimize their digital infrastructures and increase the value of their services. But consumers are also increasingly turning to agentic AI to interact with companies, showing that the use of this technology is no longer a one-way street.
The term ‘agentic commerce’ describes a new era in which retailers increasingly interact with AI agents acting on behalf of people who do not have the time or motivation to sift through the complex and ever-growing online commerce ecosystem. Although AI agents are not yet the primary touchpoints for critical transactions in retail, they are already significantly influencing how consumers browse the multitude of purchasing options online.
A report from DHL shows that 53% of global e-commerce companies use AI in their platforms. These technologies include AI-powered product recommendations, real-time inventory updates, and personalized ordering dashboards. Implementing AI offers clear benefits for retailers willing to embrace this technology. Ultimately, however, consumer sentiment could be the key driver of AI adoption in e-commerce, with seven in 10 shoppers expecting retailers to offer AI-powered shopping features.
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