![A woman who tried to smuggle crack cocaine worth £800k into the UK, hidden inside a parmesan cheese wheel, has been jailed for five years and three months today [12 August]. US national Jamie Choi, 23, from California, was stopped by UK Border Force officers at Heathrow Airport after she arrived on a flight from Brazil on 25 May this year. Officers asked Choi about an 8kg-cheese wheel she was travelling with. Choi told the officers that a friend had suggested she buy the parmesan from Lima, Peru, for them to try. When officers examined the cheese they found it contained crack cocaine – revealed by subsequent forensic analysis to be 94 per cent pure. The investigation was referred to the National Crime Agency, whose officers identified that Choi had travelled from Los Angeles to Lima on 20 May 2025. The next day Choi had flown to Asuncion, Paraguay, staying there until 24 May when she flew to Heathrow Airport after changing at Sau Paulo, Brazil. A notebook was found in Choi’s handbag, which contained a single handwritten memo dated 21 May 2025 – the day she left Lima. It read: “I dropped out of UCSB [University of California Santa Barbara] on Monday. Currently I am in Paraguay in South America solo travelling for the first time. It’s been amazing so far.” Choi, who was charged with importing Class A drugs, pleaded guilty to the offence at Isleworth Crown Court on 6 August 2025. NCA senior investigating officer, Barry Vinall, said: “We’ve seen people trying to smuggle cocaine into the UK hidden inside all manner of innocuous looking items, but Border Force and the National Crime Agency are well-practised in finding drugs, whatever the disguise. Smuggling drugs into the UK is simply not a risk work taking – it has consequences, as seen in this case.”](https://metro.co.uk/wp-content/uploads/2025/08/3213348d0fc64b79a719419873197560-9131.jpg?quality=90&strip=all&w=580)
An American caught with crack cocaine stashed in a hollowed-out cheese wheel gave a brie-lliant excuse for border guards.
Jamie Choi, 23, from California, was stopped as she tried to enter the UKafter arriving on a flight from Brazil on 25 May this year.
There was one question Heathrow border guards had for her. ‘What’s with the massive 8kg cheese?’
Choi tried to bluff officers insisting that a friend had begged her to buy the parmesan from the famous cheesemaking country of Peru to bring back to London for them all to try.
But when officers examined the cheese, they found it contained 94 per cent pure crack cocaine – giving it a street value of £800,000.
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The National Crime Agency, took over the investigation, tracing Choi’s route zig-zagging across South America after flying from Los Angeles to Lima on 20 May 2025.
By the next day, Choi had flown to Asuncion, Paraguay, staying there until 24 May when she flew to Heathrow Airport after changing at Sau Paulo, Brazil.
But only a single notebook entry was found in Choi’s handbag dated 21 May 2025 – the day she left Lima.
It read: ‘I dropped out of UCSB [University of California Santa Barbara] on Monday. Currently I am in Paraguay in South America solo travelling for the first time. It’s been amazing so far.’
Choi, who was charged with importing Class A drugs, pleaded guilty to the offence at Isleworth Crown Court on 6 August.
NCA senior investigating officer, Barry Vinall, said: ‘We’ve seen people trying to smuggle cocaine into the UK hidden inside all manner of innocuous looking items, but Border Force and the National Crime Agency are well-practised in finding drugs, whatever the disguise.
‘Smuggling drugs into the UK is simply not a risk work taking – it has consequences, as seen in this case.’
Choi has been jailed for five years and three months today.
It came after three Britons escaped the death penalty in Indonesia after being caught with cocaine hidden in Angel Delight packets.
Lisa Stocker, Jonathan Collyer and Phineas Float from East Sussex were stopped at Bali’s international airport with 17 packages of cocaine in February.
Stocker, who is a mum-of-three, and her partner Collyer had travelled together via Qatar while Float was accused of receiving the packages at an airport hotel.
But Stocker broke down in tears and told the court she was tricked into carrying the drugs, with her friend telling her it was Angel Delight.
