ASOS fans won’t have to wait for deliveries this festive season, thanks to a new London pop-up giving you the rare opportunity to shop your favourites IRL.
In a recent announcement, the digital retailer revealed it will be ‘stepping out from behind the screen’ with a physical store featuring over 200 pieces across partywear, winter staples, beauty and gifting.
Alongside own brand items from the likes of ASOS Collective and ARRANGE, shoppers can try and buy curated pieces from Topshop and Topman, Good American, Carhartt WIP and AllSaints at the Carnaby Street location.
The ‘premium’ pop-up will also be only high street spot stocking the second drop of the exclusive Adidas x ASOS collaboration, which launches online on October 30.
If that wasn’t enough, beauty brands including Charlotte Tilbury, Medicube, Ouai and Bubble will be holding interactive installations, and Face + Body goody bags handed out to one in every 10 customers.
The one downside? It’s open for just one week, between November 7 and November 16.
This is the first of two upcoming pop-ups from the brand, with the second being held in New York later in the month.
Where is ASOS’s pop-up shop?
WHERE: 10 Carnaby Street, London, W1F 9PS
WHEN: November 7 to November 16, 2025
OPENING HOURS:
- Monday – Saturday: 11:00am – 8:00pm
- Sunday: 12:00pm – 6:00pm
Don’t despair if you can’t make either event though, as you’ll be able to ‘explore the full collection from anywhere’ with an edit on both the ASOS website and app.
Vanessa Spence, the company’s EVP of brand and creative, said: ‘ASOS has always been about inspiring confidence through fashion and beauty, and this pop-up is a celebration of that.
‘We’re bringing together our most exciting products in one place, giving customers the chance to discover and create outfits from our unique curation of brands and styles in real life.’
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It comes two years after ASOS launched its first ever physical location over the 2023 Black Friday weekend.
In a four-storey building on London’s Rathbone Place, visitors were treated to a Snapchat collaboration where they could digitally ‘try on’ clothes via the app.
Meanwhile a packed schedule included styling sessions, skincare masterclasses, panel talks and workshops.
More recently, the retailer hosted similar pop-ups in London and New York in June as part of its ‘Summer, styled by ASOS’ campaign, with exclusive collections and limited-edition pieces alongside hourly giveaways and live DJ sets.
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