With the start of Big Brother just weeks away, ITV has unveiled a new eye logo for their flagship series.
Reality TV fans might have felt sad to see the conclusion of Love Island on Monday night.
But fear not, the ultimate social experiment is returning to our screens this autumn for its third year on ITV, running for a total of seven weeks.
This time around, the iconic eye has been filled with multiple eye like marbles rolling around.
Shown to the public in an exclusive promo during Love Island’s final on ITV2, the eye can be seen making its way through multicolored tubes.
The broadcaster wrote: ‘Eye spy with my little eye, something beginning with B…et ready — Big Brother, the original social experiment, returns!’
![This image and the information contained herein is strictly embargoed until 22.05 Monday 31st July 2023 From Initial TV Productions Big Brother on ITV2 and ITVX Pictured: Big Brother Reveals Its Iconic Eye. This photograph is (C) Initial TV Productions and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc.This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: james.hilder@itv.com](https://metro.co.uk/wp-content/uploads/2025/08/SEI_170640703-0769.jpg?quality=90&strip=all&w=646)
Commenting on Instagram, several fans loved the new changes to the Big Brother eye.
Emma Morgan, a finalist on the show from last year, wrote: ‘OMG the excitement for this season is insane!!!’
@divadaz added: ‘That music will never fail to make me excited. Can’t wait for the best show in the world to return.’
@Reecegrant1 also said: ‘WE ARE SO BACK!!! Absolutely LOVE this eye design. The best show returns at long last! Bring on the housemates!
Meanwhile, vibingandthriving4444 shared: ‘At last Big Brother returns so ready for the Autumn vibes, great tv and my fix of mother presenter @ajodudu.’
![From Initial TV Big Brother SR2 on ITV2 and ITVX This photograph is (C) ITV Plc and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms For further information please contact: michael.taiwo1@itv.com](https://metro.co.uk/wp-content/uploads/2025/08/SEI_214836479-bfa8.jpg?quality=90&strip=all&w=646)
In a statement, ITV said: ‘Hosts AJ Odudu and Will Best once again welcome an eclectic mix of strangers from across the UK who will all become housemates living under one roof.
‘The nation’s most renowned residence, the Big Brother house, will yet again play host to all the mischief and mayhem which has undergone a makeover that’s easy on the eye.
‘Viewers can expect more new twists and turns, elaborate tasks, intense nominations and live evictions as the cast of housemates go up against one another in a bid to be crowned the winner, and walk away with a life-changing cash prize.’
The reveal of the eye comes after Jack P. Shepherd won the most recent Celebrity Big Brother edition.
The series was filled with numerous controversies, such as when Mickey Rourke was removed from the house for offensive comments, and saw JoJo Siwa and Chris Hughes fall in love.
Big Brother will be available to watch on ITV this autumn.
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