Halloween night just got a little tastier. October 31st has always been about candy, costumes, and questionable decisions made after midnight. But for Chipotle fans, it’s also been about one thing: the Boorito. Chipotle is resurrecting its fan-favorite “Boorito” promotion on October 31, 2025, offering $6 entrées to any Rewards member who shows up in costume after 3 p.m.
The long-running deal celebrates its 25th anniversary as a cult-favorite tradition. And this year the fast-casual giant is pulling out all the stops to celebrate. In addition to snagging a $6 entree—and that’s any entree: a burrito, bowl, tacos, or salad, Chipotle is marking the occasion with a TikTok costume contest that could net winners a VIP loaded with more than $500 in free food.
How To Win $500 Worth of Burritos
This year, in a throwback to its viral 2020 challenge, Chipotle is bringing back the Boorito Costume Contest on TikTok. Between October 27 and November 2, TikTok users can enter the #BooritoCostumeContest by posting a short video in their Halloween best. The most creative entries will win one of several Chipotle VIP Cards—each loaded with over $500 in free food. That’s enough burritos to last you well into next Halloween—or at least through finals week.
In a recent press release, Chris Brandt, President and Chief Brand Officer, stated, “Boorito started as a simple way to bring people together on Halloween, and over 25 years it has grown to become the biggest annual celebration of our real fans and real food.” The TikTok angle is a smart play: it taps into the platform’s massive Gen Z audience while giving superfans a runway to show off their creativity and burrito obsession.
It’s the latest example of how Chipotle’s marketing team continues to turn loyalty promos into social media moments. The brand already dominates TikTok with behind-the-line clips and influencer collaborations; the costume contest gives it another way to blend user-generated content, humor, and appetite appeal into a single, highly shareable campaign.
If you can’t wait until Halloween, Chipotle has been running “Chip-or-Treat” all October—a Rewards member perk that dishes out free sides and bonuses throughout the month. Here’s how it works: buy an entrée on the app, at Chipotle.com, or in-restaurant, scan your Rewards card, and within a few hours you’ll get a personalized treat in your inbox. Think free guac, free chips, double protein, or extra Rewards points. You can do this once per week through October 30, meaning up to four treats and four exclusive Rewards badges before the month ends.
With nearly eight in ten adults feeling nostalgic about trick-or-treating, Chipotle is cleverly tapping into that sentiment, minus the door-knocking and awkward small talk with neighbors about why you’re still dressing up taking candy from children.
So whether you’re dressing up as a vampire, a hot sauce packet, or the ghost of your 2012 late night Boorito for nostalgia points, this anniversary deal is worth haunting for. Just remember: show up after 3 p.m., be in costume, and maybe brush up on your TikTok transitions. Free burritos for a year could be the treat that keeps on giving and Chipotle is making it easy to celebrate Halloween the only way that really matters: with guac.
