Plant-based brand, MALK Organics, has rolled its Original Oat Malk into Costco warehouses nationwide. This gluten-free, vegan, organic oat milk is made with just three ingredients: filtered water, organic oats, and Himalayan pink salt. No gums, no oils, no thickeners, and no multi-lettered words you can’t pronounce—just simple, recognizable ingredients.
Beyond Oat Milk
MALK’s Original Oat Malk stands apart from the rest of the expanding plant-based milk aisle. It delivers the creamy richness oat milk lovers crave without any of the additives and fillers found in other brands. Certified organic, non-GMO, and free from dairy and gluten, it’s a crowd-pleaser that works for coffee drinkers, smoothie lovers, and families looking for a cleaner everyday milk alternative.
#TurnItAround
In an effort to educate consumers on their product ingredients, as well as the company’s commitment to public transparency, MALK Organics launched the #TurnItAround campaign. In a nutshell, the campaign encouraged consumers to turn the packaging around and read the ingredient information printed on the backside.
Related: Popular Plant-Based Cramer Brand Adds Trendy Fall Flavor
That unguarded openness—showcasing what’s not in their products, has helped MALK Organics make a name for itself over the past decade. In a 2023 interview with Forbes, the company’s CEO, Jason Bronstadt, described this line of thinking by stating, “Our ingredient information isn’t a legal disclaimer, it’s a full-on brag. When you’ve got nothing to hide, it’s easy to show ’em what you’re made of.” Consumers seem to agree, as sales have pushed the brand past $100 million in revenue, and it’s now available in more than 12,000 stores nationally.
The Bottom Line
Costco’s addition of MALK’s Oat Malk isn’t just another new milk product debut. It’s a signal that clean-label values are moving into the mainstream. With its radical simplicity, ingredient-first ethos, and coast-to-coast footprint, Oat Malk may be poised to redefine the benchmark for what organic and clean ingredient labels should look like.
