Iconic eatery Cracker Barrel changed their mind days after announcing a logo rebrand.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have,” the company said in a statement to USA TODAY on August 26. “Our new logo is going away and our ‘Old Timer’ will remain.”
Earlier this month, Cracker Barrel unveiled a new simplified logo saying “The things you love about us will stay.”
Loyal lovers of comfort food were outraged by the change, seemingly forcing the brand to reconsider.
“The things that make us truly who we are — that’s not changing,” Cracker Barrel chief marketing officer Sarah Moore told Fox Digital on August 10. “We’re just looking at ways to freshen up the experience so that we can open our door a bit wider for more guests.”
The company — which launched in September 1969 and has since become a nationwide staple — has been undergoing many changes in recent months, including freshening up some of their stores.
Dozens of locations have gotten a facelift since May which involved fresh paint, new modern light fixtures and antiques organized into shadow boxes.
“We are very pleased with the trajectory of our remodeled stores. Feedback from both guests and team members has been overwhelmingly positive and enthusiastic about the refreshed dining and shopping experience,” a spokesperson told People. “As with any change, we recognize that there may be a vocal minority who feel differently.”
However, the company seemingly had a change of heart as they later walked back their stance and changed their mind on the new logo redesign.
“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said on August 25. “You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”
