Delta Air Lines is adding a new direct flight to Europe – but the company isn’t the one making the final decision on which route it will add. Instead, the airline is asking its most loyal customers.
Next summer, Delta is planning to add nonstop service to a southern European island where no United States airline currently flies. However, it is leaving the decision as to which one to its SkyMiles members, as Delta is allowing its loyal members to choose between two island destinations.
Whichever route Delta adds, it will be a notable route for those looking to vacation in the Mediterranean next summer. But it’s up to the customers to decide.
Delta Explains the Move
Generally, a lot of thought, planning and logistics goes into adding a new route. While that has undboutedly been the case once again with Delta narrowing the decision to three destinations, the company values the voice of its community.
“SkyMiles Members and Delta people are at the center of everything Delta does. The Route Race is a celebration of their influence, giving our community a voice in where they want to fly next and inviting them to help shape Delta’s global network,” said Paul Baldoni, Senior Vice President of Network Planning, in a news release.
“The destinations where Delta flies are more than just dots on a map – they’re gateways to culture, connection and possibility, and this is a chance for our Members and employees to bring one of them closer.”
At the end of the day, its the customers who will be flying the route, so it would make sense that the customers make the decision.
The Three Choices
Delta is giving is allowing its SkyMiles members to vote between three potential destinations: Sardinia, Malta, and Ibiza. The airline also provided a brief explanation of each island destination to help its customers make the decision.
Here are Delta’s descriptions of each Mediterranean island:
- Sardinia, Italy: For customers who love a slower pace but still want adventure, Sardinia is the ultimate mix. Days here can start with a hike along rugged cliffs, move to a hidden swim, and end with fresh pasta and local wine in a seaside village. It’s a place where natural beauty, history, and food all share the spotlight.
- Malta: Perfect for customers who want their trip to feel like a story, Malta blends centuries of history with sunny Mediterranean charm. One day you might wander ancient fortresses or UNESCO-listed streets, the next you’re on a boat headed for turquoise bays. It’s a destination for those who want culture, scenery, and relaxation all in one place.
- Ibiza, Spain: For customers who love a destination that comes alive after dark, Ibiza is a global capital of nightlife with world-famous DJs, beach parties, and sunset-to-sunrise energy. But the island also knows how to slow things down with hidden coves, laid-back beach bars, and day trips to nearby Formentera for a quieter balance. It’s perfect for those who want their trip to be equal parts relaxation and revelry.
Each destination is beautiful and unique in its own way, so there is no wrong decision.
How it Works
The voting will begin on Aug. 25 and will run until Aug. 29. SkyMiles Members can log onto the app and cast their vote for the destination of their choice by navigating to the “Explore” and “Trip” pages within the app. From there, Delta member will login with their SkyMiles login information and cast their vote.
Though the voting will close after Aug. 29, the final results of the vote will be announced about 30 days after voting closes.
We’ll have to see which destination comes out on top.
