Would you like to smell like a man who leads with ‘strength, confidence, and purpose’ while celebrating resilience and success?
Pump yourself with a cloud of Victory 47, then, the new perfume being hawked by Donald Trump, which also has a version for women.
The extortionately priced cologne (at $249 for a 100ml bottle, it costs more than Dior Sauvage or Chanel No 5) is not even the first scent he has released since being elected.
He released a bottle called ‘Fight Fight Fight’ in time for Christmas, which referred to his assassination attempt on the campaign trail. This ‘rallying cry in a bottle’ was said to be for ‘Patriots Who Never Back Down’.
An earlier version of Victory was also released in late 2024, and has now been relaunched as Victory 47 to refer to his comeback after being the 45th US president but not the 46th.
The bottles come with a golden statue of the man himself, so you can have a nice little memento of him watching over from your bedside table.
While Trump must be cashing in on this enough to make it worth his while, it has unsurprisingly not gone down well with political opponents who see it as a cynical move to profit from the presidency.
Some pointed out that Jimmy Carter took the complete opposite approach when he took office in 1977, placing his peanut farm into trust so there could be no accusation of a conflict of interest.
Trump, however, is making money from a huge array of products ranging from his golf courses and hotels to branded watches, guitars, Bibles, and cryptocurrency.
In a video ad prompoting previous versions of the scents, he said: ‘Get yourself a bottle and don’t forget to grab one for your loved ones too.
‘They’ll thank you, and they’ll even smell good! Enjoy, have fun, keep on winning, and Merry Christmas.’
A disclaimer in tiny writing at the bottle of the page says ‘Trump Fragrances are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals. 45Footwear, LLC uses the Trump name, image and likeness under a license agreement which may be terminated or revoked according to its terms.
‘GetTrumpFragrances.com is not political and has nothing to do with any political campaign.’
But this was not enough to dissaude detractors from saying the sale of Trump fragrance was unethical.
The Republicans Against Trump campaign group wrote on X: ‘From crypto scams to shady real estate deals, Trump phones, and cologne. He’s never stopped using the presidency to enrich himself and his family. Go ahead, MAGA. Try defending this blatant corruption.’
Meanwhile, reviews of the fragrances themselves were not stellar either – though how many reviewers actually bought the perfume, rather than being there for political motivations, is up for debate.
One Fragrantica review said: ‘A big beautiful bouquet of dollar bills. The biggest bouquet. Nobody does bouquet like this does. They say that this is liquid gold. I didn’t say that, everyone else says it, and they can’t all be wrong.’
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