The Ibiza Final Boss, Jack Kay, has gone from random raving dude to full-blown social media sensation almost overnight, and he’s got one thing to thank: TikTok.
Earlier this week, the Zero Six West Ibiza clothing store posted a video of Jack partying alongside the caption: “Does anyone know this absolute legend coz we’ve got 2 free guestlist with his name on it!”
The TikTok went positively viral, racking up 20 million views, and the man dubbed the Ibiza Final Boss was popping up on Twitter, Instagram, Facebook, and even Reddit.
Reacting to his new levels of fame, he said, “Appreciate all the love and messages of everyone. I will get back to everyone [as soon] as I can. It’s just a lot for me to take in at the moment. I am just a normal person from Newcastle. It’s crazy. Stay locked in, got some big news coming.”
Jack’s big news was seemingly being signed to a major talent agency, and that, coupled with what could be a huge social presence, could earn him a truly wild amount of money.
How much could the Ibiza Final Boss make from his viral video?
@zerosixwestibiza does anyone know this absolute legend coz weve got 2 free guestlist with his name on it! . #ibiza2025 #zerosixwest #eivissa #ibiza #ibiza25
PR expert Mayah Riaz spoke to The Mirror about the Ibiza Final Boss’ potential earnings from social media following his viral video. She said he’s the exact type of person who can make a “lot of money” off of something so seemingly unimportant.
“The PR world loves an unexpected viral hero and Ibiza Final Boss, Jack Kay, is delivering in spades,” she said. “He’s got the holy trinity of viral success: that he’s relatable, he popped up at the right time, and he’s unintentionally hilarious. The internet seems to love him. And in today’s fame economy, that kind of organic buzz can absolutely be cashed in on, if he plays it right.”
If Jack keeps up the momentum around his moniker going, he could be earning around £1-2k per post soon enough, the expert claimed.
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She continued: “And he’s already back in Ibiza after just one day in the UK. That’s likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand. He has already announced he’s going on tour. So he is aware he needs to cash in on this very quickly. Depending on the format of his tour, it could see him making £40k-£60k from it, as he has seen there must be a demand for it.
“If he created his own official merchandise – if he moves fast with it – it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs.”
See you at the Ibiza Final Boss popup shop!
Other viral stars have made serious bank from brief stays in the spotlight
Over the years, we’ve seen everyone from the Hawk Tuah girl to the American woman in Pakistan go from everyday people to viral stars. Naturally, they’re going to want to make some bank off that internet fame.
Remember Alex from Glasto? The schoolkid whom Dave invited on stage? He made enough money from brand deals, and a particularly lucrative one from BoohooMAN, that he didn’t have to work through college.
Meanwhile, Hawk Tuah girl made $65k within the first couple of weeks, and the Four Lads In Jeans dudes sold the original meme for £1 million at auction. They also recieved lucrative brand deals, so the sky really is the limit for the Ibiza Final Boss.
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Featured image credit: Jack Kay
