If you’re eager to break free from your classic routine of a few pints at your local or a noisy nightclub with zero reception and sticky dance floors, why not gather the gang together for a spot of virtual clay target shooting in the heart of London? It’s the perfect way to ruffle some feathers.
Clays is an interactive clay target shooting experience that brings the beauty of the countryside to the buzz of the city. And on September 24th, the brand is set to open their fourth venue in London’s Soho on the iconic Brewer Street.
With Regent Street and Piccadilly Circus just a stone’s throw away, you’re in a prime location for the night. Plus, the Grade II-listed Art Deco building is truly a sight to see, spanning across 20,000 sq and three floors. The venue at 77 Brewer Street was once Marco Pierre White’s celebrity hotspot Titanic, and has seen famous faces such as the Gallagher brothers and the Spice Girls.
Once guests arrive at Clays Soho, they’ll receive six traditional shooting pegs in a semi-private space and can enjoy the thrill of the shooting game, along with table service for food and drinks. Shoot, sip and savour.
If you fancy aiming a little higher, The Hide is a private spot for up to 35 guests. You’ll even get a self-service bar with Clays’ signature clarified cocktails on tap. For larger events, the Private Room can accommodate up to 100 guests, and you’ll be treated to a private bar, three private shooting pegs, and equipment for a DJ.
And Clays’ brand new venue has a first: London’s very own Clays Arcade. Ideal for smaller groups or guests wanting a quick-fire challenge, the arcade offers four open-play pegs where up to five shooters can play.
Even if you don’t find virtual clay target shooting a barrel of laughs (get it?), there’s plenty on offer to make the night memorable.
As a celebration of the classic Soho setting, famed for its late-night buzz, Clays’ new venue has plenty of entertainment to please, as well as an enticing cocktail menu, and food offerings crafted from sustainably sourced ingredients that include British Calamari served with Squid Ink Mayonnaise and Charred Lemon, Crispy Chicken Sliders with an Apple and Cabbage Slaw, and Clays’ delicious Pizzettes. A true highlight on the menu is the Mushroom, Broccoli and Truffle Pizzaette on a creamy White Base.
Clays opened its first venue in Moorgate, London in November 2021, and has since opened franchises in Canary Wharf and Birmingham.
Speaking about their exciting new Soho venture, Tom Snellock, Founder of Clays, says: ‘Soho has always been the stage for London’s boldest ideas, so it’s the perfect home for our largest and most ambitious Clays yet. This flagship marks a defining moment for the brand, bringing together our proprietary technology, premium food and drink, and a new late-night energy that takes competitive socialising to the next level. Clays Soho sets the standard for our future growth, as we continue to expand across the UK and into international markets.’
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