Over the past several months, prominent budget carrier Spirit Airlines has been facing some high-profile financial struggles. As it continues to navigate those struggles, competitor Frontier Airlines has made it pretty clear how it intends to move forward.
Spirit Airlines Struggles
- Spirit Airlines filed for bankruptcy back in November of 2024.
- Spirit tried to take a “surgical” approach without making major changes.
- The airline admitted there is “substantial doubt” about its future in early August.
- CEO Dave Davis addressed concerns about the airline’s future.
- Spirit flight attendants were issued an ominous warning.
Frontier Announces New Routes
With Spirit’s future uncertain, Frontier appeared to try to take advantage by offering several new flights, many of which overlap with routes currently offered by Spirit.
The new domestic routes are launching from Houston, Detroit, Fort Lauderdale, Dallas, Charlotte, and Baltimore later this year into early next year.
Frontier Sends a Clear Message
With these new routes and the overlap with Spirit, the message is clear: Frontier wants to establish itself as the top low-cost carrier in the United States.
In fact, Frontier vice president Josh Flyr essentially said as much, declaring that the airline is “aiming to be the leading low-fare carrier in the top 20 metros in the U.S., and are thrilled to announce these new routes from Detroit as a key step toward that mission.”
Frontier Airlines CEO Barry Biffle echoed that sentiment as he made it clear that Spirit is prepared and equipped to take that crown.
“Frontier is not just about delivering low fares – we’ve made major enhancements, from product upgrades to the most rewarding loyalty program, and investments in technology and service, as part of The New Frontier,” Biffle said in a statement after announcing the new routes, via Fox Business.
“That’s why Frontier is America’s Low Fare Airline, delivering the best value every day – and we see a clear path to being the number one low-fare carrier in the top 20 U.S. metros,” he said.
Clearly, Frontier is seeing Spirit’s struggles as an opportunity.
