For many people, coffee is their first beverage of the day. Whether it is caffeine boost or the flavor, that comforting sip is part of the routine. As the protein trend takes over the food conversation, coffee has more than just a splash of creamer. This new high protein iced coffee is the solution people have been wanting.
Protein infused beverages are trending. Starbucks’ cold foam is just one example. From sparkling water to smoothies, people want extra grams in every serving. Instead of having two dueling beverages to start the day, one sip covers it all.
Bulletproof Adds a High Protein Iced Coffee.
Bulletproof is known as a functional coffee. While the brand started with the concept of infusing butter into its blends, today’s offerings include wellness ingredients, like Lion’s Mane and B Vitamins. The idea is to create a better for you beverage with a robust coffee flavor.
Bulletproof
The brand launched a new High Protein Iced Coffee. Available in two flavors, Original and Mocha, the smooth, instant coffee brings the flavor people want with the functionality that they crave. Both flavors are available on the brand’s website. A 14 oz bag retails for $33.99.
Each serving of iced coffee contains 12 g of whey protein. Additionally, there are no artificial flavors or sweeteners. For people who thirst for a caffeine boost, the brand states that one serving contains twice the caffeine of a traditional 8 oz cup of coffee.
Related: Costco Shoppers Love This Plant-Based Protein Shake That’s Great in Coffee
According to Andy van Ark, Chief Commercial Officer of Bulletproof, “At Bulletproof™, we’re focused on creating clean, functional coffee that works as hard as you do. High Protein Iced Coffee brings together two of today’s most in-demand trends: protein and iced coffee, in a way that’s simple, great-tasting, and built to support your day from the first sip.”
Bulletproof Has a Coffee for Every Occasion.
As people discover the new instant High Protein Iced Coffee option, Bulletproof understands that coffee drinkers want variety. It is more than a seasonal option for a few months. Offering traditional brewed, cold brew and instant ensures that the brand fills every need.
Across its Instagram account, Bulletproof shares many ways to customize its coffees. Recipes vary from a simple method to enhance a cold brew to blended coffees. While other coffee companies offer sugar laden treats, this brand finds a way to capture the flavor without all the unwanted extras.
Given that people want function with flavor, companies who fill that gap will earn a loyal following. Even if the cost is more, delivering on a promise will bring people back to purchase time and again.
Related: Coffee Lovers Are Stocking Their Carts With the ‘Flavors of Fall’ Variety Pack at Aldi
