Paying for streaming services like Netflix or HBO is already so high that it competes with essential services such as electricity, internet and telephony, As shown by a study of the EAE Business School.
Graduated “Spending on audiovisual platforms in homes: Habits and new consumer trends”the study reflects how More than half of Mexican households pay at least one streaming subscription.
Leaving a monthly expense of around 1,600 pesos, a figure that—due to inflation—represents a greater economic effort for families in Mexico.
The analysis shows that the streaming industry is walking a tightrope, because due to high prices and the so-called “subscriber fatigue”many users are rethinking how much they are willing to spend.
“Platforms must balance price, catalog and flexibility if they want to retain their users,” the study emphasizes. Furthermore, let us remember that Paying for the services of Netflix, Prime Video, HBO and others has already become an almost fixed payment for Mexicans. Based on the report:
- The average spending on streaming is 1,600 pesos per month
- Rates have risen up to four times faster than inflation in the last decade.
Despite the increase in price, Most users find they continue to pay due to access to exclusive content, ease of use and availability, and the quality of the catalog.
On the other hand, the study concludes with a new hybrid form of entertainment; paid and free services, it is in this context that 3 out of every 4 users in Mexico opt for alternatives such as AVOD (video on demand with ads) or FAST (free streaming channels.
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