Huda Beauty: “Too Little, Too Late”: Huda Mustafa apologizes after livestream sparks outrage

Love Island USA icon Huda Mustafa is realizing that actions have challenges. One poorly timed reaction in a livestream has not only strained her friendship with a fellow contestant but also disappointed fans and cost her a lucrative beauty brand partnership. For Huda, her apology was delayed.

Livestream Controversy

In a recent livestream with her boyfriend Louis Russell, Huda responded to a random caller who unexpectedly used the n-word, referring to Love Island co-star Olandria Carthan. The pair laughed in surprise before rapidly ending the call, but that brief reaction was enough to ignite outrage in social media.
Several fans criticized Huda and Louis for not quickly condemning the slur, calling their reaction dismissive and hurtful.

Delayed Apology

To her acknowledgment, Huda did attempt to apologize, though several audiences felt she had waited too long. The reality icon said she required time to “process her thoughts” before expressing publicly.

In her apology, Huda cited, “I apologize for my immediate reaction. My reaction in the moment came from being caught off guard, not from finding the word or situation funny. I want to be clear that I do not condone or tolerate anyone who uses such language.” She also said that she would be providing a personal donation to the NAACP as part of her attempt to take accountability.

While her statement admitted the seriousness of the situation, several believed it came off as damage control rather than genuine remorse.

Huda Beauty Cuts Ties

The fallout rapidly escalated when Huda Beauty, the global cosmetics brand led by Huda Kattan, decided to conclude its partnership with Mustafa.In a public statement, the brand stated that while they didn’t believe the Love Island star’s actions mirrored her “true character,” they were still “upset about what happened.” The company emphasized that they “take racism seriously” and that many team members and fans were intensely hurt by the incident.

Consequently, Huda Beauty confirmed it had chosen accountability, deleting all traces of its collaboration with Mustafa across its social media platforms and in-store displays.

FAQs:

Q1. Who is Huda Mustafa?
Huda Mustafa is a reality TV personality popular for her appearance on Love Island USA.

Q2. What happened during her livestream?
While broadcasting live with her boyfriend, a caller used a racial slur toward another Love Island contestant. The couple laughed briefly before ending the call, leading to public backlash.