
I stand atop a parade float, gazing out over the busiest intersection in the city. Below me, a sea of pride flags stretches to the horizon.
The thumping pulse of carnival music drives the crowd forward, thousands of rainbow fans clacking in perfect unison. It’s without a doubt the largest gathering I’ve ever witnessed.
Best estimates place the annual turnout at anywhere up to five million people in the space of a single day – one of the top three largest annual events in the world.
On my mission to visit Pride events all over the world, I thought I was prepared for Sao Paulo’s celebrations. The opening party, however, quickly makes me realise that Brazil is on a whole other level.
Typically taking place a few days before the parade, the celebrations begin with Micareta, a carnival-style LGBT+ music festival.
Huge outdoor stages are rigged with enormous sound systems as thousands of queer people descend upon the party. It doesn’t start until midnight and doesn’t finish until 8am. There’s rainbow streamers and confetti firing in all directions as someone takes my hand and I’m guided forward into the gayest night of my life.
What follows is night after night of never-ending celebration. By the time the parade finally arrives on Sunday, the fatigue is fully taking hold.
It may just be sleep deprivation, but as I come down from my perch atop the pride float, I join the swelling crowds of the parade and am suddenly hit by an unexpected wave of emotion.
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Pride Around the World
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But I also love breaking off into the side streets to catch the quieter moments.
I find same-sex couples slow dancing outside a convenience store, families throwing impromptu barbecues in the middle of the street, and groups of friends cheering as they watch the parade from their balconies.
The day before the parade I join an LGBT+ 5km run, where thousands of participants wake up at sunrise to seize their morning hit of endorphins. There’s also a queer Comic-Con-style event, an LGBT+ fair, and a range of marches and protests ensuring every letter of the community is seen and heard.
At Sao Paulo Pride, there’s truly something for everyone, and this year’s theme celebrates LGBT+ people aged 60 and above.

Acknowledging their foundational role in building visibility and rights within the community, it also highlights crucially important issues like social abandonment and queer elders being lost in a world that so often prioritises youth.
As part of the festival, the local LGBT+ museum features an exhibition that explores the enormous percentage of older queer people who were lost to the HIV/AIDS epidemic. It spotlights the knowledge, insight and culture that disappeared along with them.
‘A good social life is so important for people my age, and here in Sao Paulo, we have so many places where LGBT+ people aged 60+ can be exactly who we are in a very positive and welcoming environment,’ says Clovis Casemiro.
The beautiful thing about Sao Paulo Pride is that it’s so many things at once.
It’s celebration and it’s protest. It’s glitter and it’s grit. It’s kissing strangers and sending hope to those who aren’t yet free to do the same.
It’s remembering those who came before us and paving the way for those who come next.
LGBTQ+ guide to Sao Paulo Pride
Getting there
LATAM runs daily flights between London Heathrow and São Paulo, with return economy fares starting from £681 per person.
Where to stay
- Novotel Sao Paulo (£)
- Marriott Executive Apartments (££)
- Hotel Unique (£££)
These hotels all proudly display the Travel Proud badge after completing Booking.com’s LGBT+ inclusivity training.
What to do beyond Pride
- Avenida Paulista: This enormous boulevard is the starting point for the pride parade, but it’s also closed to traffic every Sunday. Coming alive with roller bladers, dog walkers and street vendors, it’s the perfect spot for an afternoon stroll in the sunshine.
- Museum of Sexual Diversity: With regularly updated exhibits, this LGBT+ museum in the heart of the city explores the intersection of LGBT+ and Brazilian identities.
- Liberdade: Sao Paulo has the largest population of Japanese people outside of Japan. This fascinating and charming neighbourhood blends these two contrasting cultures beautifully.
Where to eat and drink
- Baixo Gastomonico: For some of the best Brazilian food you’ll find in Sao Paulo. Both vegan and LGBT+ friendly.
- Make Hommus. Not War: What started as a delivery-only concept during the pandemic evolved into a charming spot that’s won awards for being the best Arab restaurant in Brazil.
- Kakurega Izakaya: The most authentic izakaya I’ve experienced outside of Japan. The takoyaki transported me straight back to the streets of Osaka.