M&S has launched a limited-edition dessert sandwich that has sent shoppers into a frenzy — and it’s being declared a ‘game-changer’.
According to the retailer, the Red Diamond Strawberry & Creme Sandwich features ‘the UK’s sweetest strawberries’ with whipped cream cheese on fluffy sweetened bread.
Inspired by Japanese ‘sweet sandos’ — fruit-filled sandwiches dished out in Tokyo cafes and London patisseries — it’s designed to be this year’s go-to summer sweet and costs £2.80.
Filled with M&S’s ‘plump’ and ‘juicy’ strawberries, it may look and taste like a dessert, but shoppers will find it in the regular savoury sandwich section.
And, despite it being a slightly baffling creation, fans are already obsessed.
‘Is it socially acceptable to go to my local store and buy all of them,’ Kristine Kolodziejski said under an M&S Facebook post of the treat.
‘I can’t stop thinking about this sweet sandwich since I saw it advertised. I shall be trying one this weekend,’ Rhonda Arnold added.
One TikTok user, @emiiyjade, described the sandwich as ‘perfect’, saying it’s ‘the best thing they’ve ever released.’
But does it live up to the hype? Metro’s specialist food writer Courtney Pochin gave it a go to see what all the fuss is about.
‘I’m not usually a fan of a pre-packaged sandwich as they’re usually sad and soggy, but this one might just be an exception to the rule,’ she says.
‘It’s a super fun twist on the classic summer pairing and makes for a quirky lunch or dessert.
‘The bread is soft and just the right amount of sweet, there’s a generous amount of creamy filling and the strawberries not only add a wonderful pop of colour, they hold their own. I was very impressed they hadn’t turned mushy while sitting in so much cream cheese.
‘I did find the berries to be quite sharp, but this does offset some of the sweetness, so not a total negative.’
Courtney adds that her ‘only other criticism’ is that she ‘kept wishing it could be a cake sandwich instead’. Perhaps something for M&S to look into down the line…
‘Overall, I think this is a great novelty purchase, but it’s not anything groundbreaking (after all, it is just bread, cream cheese and strawberries),’ adds Courntey.
‘Anyone who claims it’s the best thing they’ve ever eaten is probably just overhyping it for social media likes.’
So, there you have it.
If you want to find out for yourself, the treat is only on shelves for a limited time, and no doubt they’ll be flying into baskets.
For a ‘full fruity experience’ M&S recommends pairing it with its new Collection Red Diamond Strawberry Lemonade. You can buy a one litre bottle for £3.50.
The supermarket describes it as a ‘refreshing new twist on a classic summer favourite’.
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