While the drive-thru is convenient, no one wants to overspend on that quick bite. Value meals have taken over restaurants.Jack in the Box responds to the food trend by giving guests more. When a brand can give guests bigger, better options, the deal is a winner.
Jack in the Box understands that putting the customer first is key to brand loyalty. While people will always crave those iconic tacos and love that antenna ball, the quick service restaurant brand needs to continually evolve. Finding ways to give guests more will keep them coming back time and again.
Jack in the Box Goes Bigger.
While quick service restaurant guests love the price of a value meal, sometimes the offerings have people questioning, where’s the food. Jack in the Box decided to serve bigger cups with its meals. The 25% larger size is conscious decision.
The new, larger cups will hit restaurants on October 1. While some brands are shrinking portions with the lower costs, this idea is the opposite. When a brand can give guests more, they will have a positive response.
According to Ryan Ostrom, Jack in the Box EVP, Chief Customer & Digital Officer, “Our new cup rollout is the latest step we’re taking towards fighting shrinkflation and giving consumers more for less, a strategy you’ll continue to see hit our menus in the future.”
Additionally, lower prices will be on the menu. According to the restaurant brand, 61% of Jack combos will be under $10. As Jack in the Box prepares for its 75th anniversary, more changes, value propositions and guest celebrations will be available in restaurants.
Related: Red Lobster Adds New Twist to Classic Shrimp Meal—But Is It a Good Value?
Jack in the Box Puts Guests First.
As one of the few brands that has been delighting guests for 75 years, Jack in the Box understands that it needs to balance satisfying fans’ cravings while staying relevant in today’s ever-changing marketplace. Balancing costs by staying on top of food trends ensures that the company has carved out its spot in the crowded field.
Time and again, quick service restaurants are listening and responding to their core fans. From bringing back beloved menu items to adapting to changing preferences, responsive brands are finding success. Jack in the Box heard from guests that people want variety combined with value.
Looking ahead, Jack in the Box is offering a Monster-Sized Snacks deal, Munchie Meal Giveaways, DealQuest and Jackmas. In some scenarios, new menu items are combined with savings. When a restaurant can spark a conversation on and off the table, the promotions are a bigger, better way to show guests that its value proposition is a winner.
Related: Subway’s Most-Requested Subs Are Back—And They Come with One Protein-Fueled Change
