Jeremy Clarkson has slammed authorities for deciding to ‘ban’ his new big-budget beer advert on TV and radio.
The Clarkson’s Farm star hired a 34-strong choir of farmers to sing a classic opera tune about his Diddly Squat Farm’s Hawkstone lager.
At the beginning of his advert, the 65-year-old can be heard saying: ‘It’s difficult to put into the spoken word how hard it is to make Hawkstone’s lager. So instead, I’ve put it into a song for some farmers to sing.’
The farmers then begin a rendition of the opera tune, while tweaking the words to say ‘f*** me it’s good’.
It then ends with the Amazon Prime Video star taking a sip of his pint in the middle of the choir before saying: ‘Hawkstone. It is f*****g good.’
After learning that the advert is ‘not compliant’ with broadcasting regulations, the former Top Gear presenter hit out at the advertising authorities for being the ‘fun police’.
He has also described the advert as ‘the best thing I’ve ever made, apart from a Shepherd’s pie in 1988’.
Speaking to The Sun, he said: ‘It’s a cock-up, as usual. I’ve made my biggest, most heartfelt, and frankly, most expensive advert ever, and it’s been banned.
‘The fun police in their beige offices have decided that the public can’t be trusted to watch it.
Jeremy’s not so subtle marketing ploy…
Metro’s TV reporter Milo Pope shares his thoughts on Jeremy Clarkson’s ‘banned’ advert
Who would have thought it? Apparently getting a choir to sing the words ‘f*** me it’s good’ over and over in an advert isn’t allowed to be broadcast on live television?
It’s a shocker for me certainly, but I think former Top Gear presenter Jeremy Clarkson is fully aware of what he is doing.
It appears that the 65-year-old knows exactly how he wants to market himself and his Diddly Squat brand.
In December 2021, he also pulled a similar trick where he bemoaned not being able to advertise Hawkstone lager for again saying the same phrase ‘f*** me that’s good’.
It’s a, debatably, clever marketing tactic, but personally I think he’d be better off leaving the swearing out of it.
‘It’s been kicked off the telly, silenced on the radio, and barred from the cinema.
‘Apparently, it’s “not compliant”. With what, I have no idea. Common sense?’
This comes after Jeremy revealed that he took a ‘big financial hit’ on an extortionate farm purchase
The 65-year-old discussed selling his £85,000 Lamborghini tractor that featured in Clarkson’s Farm season four.
After the TV personality was spotted at an auction selling the agricultural machine, one X user @headbug_inc asked: ‘You had to let the beast go? No way?! Dude, what happened?’
Clarkson replied: ‘I’m starting to understand that when it comes to farming, you have to be sensible. Took a big financial hit on that tractor as well.’
The Who Wants to Be A Millionaire host first launched Hawkstone back in 2021.
The beer has since become the fastest-growing beer brand in the UK.
Clarkson’s Farm is available to watch on Amazon Prime Video.
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