It’s not uncommon to see fast food restaurants experiment with their menus, but what KFC is doing north of the border is quite bold.
This week, the popular chicken chain launched a limited-time only “Pickled Menu” in Canada. It’s exactly what it sounds like, overrun by the briny flavor, for better or worse.
“It’s bold, it’s over-the-top, and it’s packed with flavor,” said Jordan Sequiera, KFC Canada’s senior marketing manager.
Sequeira’s words aren’t inaccurate, but depending on how you feel about pickles, you probably will either love or hate these offerings, and in the case of one item in particular, you might be grossed out even if you enjoy pickled goodness.
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What can you get?
KFC’s “Pickled Menu” focuses on four items: a pickle sandwich, pickle chips, loaded pickle fries and a Pickle Pepsi.
Popular food influencer account Snackolator broke down the offerings on Instagram.
“The pickle sandwich has a fried filet with crispy pickles, mayo, bread & butter pickles, and a dusting of dill seasoning,” Snackolator said, adding that the pickle chips are essentially what Americans call fried pickles.
As for the Loaded Fries, they’re your typical fries topped with crispy pickles, dill seasoning and mayo
“The Pickle Pepsi is one that seems horrifying to me, but it’s Pepsi mixed with *pickle brine* for an unmistakable pickle taste!” Snackolator added.
We have to admit, that’s the one menu item that we don’t get at all, but KFC is claiming it is “bold, weird, and unexpectedly delicious.”
Why pickles?
Well, we’ve seen other fast food chains lean into pickle-flavored and pickle-centric menu items in recent years. It looks like KFC is just following that trend in its own way.
“Pickles are having a major cultural moment, and we wanted to serve up something that celebrates that obsession in the most craveable way possible,” Sequiera explained.
