Fan favorite bread maker King’s Hawaiian is upgrading travelers wardrobes this weekend, but there’s one minor catch.
Travelers flying through Chicago’s O’Hare International Airport this week can grab themselves a free limited-edition Softwear Sets, “ultra-comfy sweatshirts and sweatpants inspired by the fluffy texture of America’s No. 1 branded dinner roll.”
The brand’s clothing collection — which also features a soft travel pillow and eye mask — is to help celebrate their “softer” new logo.
“Softness is core to who we are as a brand, and our new logo now reflects the fluffy, oven-baked qualities our products are known for while embracing the warmth, good times, and aloha spirit that has always defined King’s Hawaiian,” said Raouf Moussa, chief marketing officer at King’s Hawaiian. “At King’s Hawaiian, we’re taking the idea of softness to new heights—and that’s not just because we’re sending travelers into the skies with our soft new merch and samples of King’s Hawaiian Rolls and Pretzel Bites.”
Passengers connecting through terminal 2 can stop by the “at its temporary “”Say Aloha to First Class Softness” installation on August 27 and 28. The only thing King’s Hawaiian lovers have to do in order to get their hands on the comfy swag is hand over the clothes they are wearing “right on the spot.”
“Private changing booths will be provided, and all traded clothing will be donated to a local Chicago charity,” the brand noted. They will also be sampling King’s Hawaiian Original Hawaiian Sweet Rolls and Soft Pretzel Bites during the pop-up.
