With consumers wanting more protein-centric meals and snacks, Kroger responded. Its Simple Truth line expanded with more than 80 protein-packed items. The brand’s largest expansion to date proves that its private label offerings offer affordable and flavorful food that consumers want.
Several food trends continue to dominate the conversation. Value, convenience and protein are the categories that influence consumers’ purchases. When a brand can align a product launch with those concepts, the new items are destined to find a captive audience.
Simple Truth Protein Hits a Right Balance.
The new Simple Truth Protein line not only boosts the protein in every serving but also it is free from unwanted ingredients. The “free from” artificial colors, flavors and preservatives have been a key component of the Kroger private label line.
The more than 80 items in the Simple Truth Protein line include heat-and-eat meals, pantry staples and other convenience foods. Several of the items include dietitian-approved products. Prices for each item vary and shoppers should check with stores for exact costs.
Kroger
According to Ann Reed, Group Vice President of Our Brands at Kroger, “Simple Truth Protein is Kroger’s largest product expansion for the brand yet, designed to support customers who are prioritizing wellness and protein in their diets. By combining quality and affordability, these products highlight Kroger’s commitment to Our Brands innovation and to meeting customers’ protein needs without the premium price tag.”
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That balance is key for the Simple Truth line expansion to succeed. Staying on top of food trends is vital, but shoppers will not overspend for that option or its convenience.
Private label brands have seen a surge in popularity because of their lower cost while still offering a quality product. As long as Kroger can continue to maximize that proposition, it will maintain its loyal following.
Must Buys from the Simple Truth Protein Line
With over 80 new products in Kroger’s Simple Truth Protein Line, there is something for everyone. Many of the items boost the protein in popular offerings. For example, breakfast items like waffles and French toast sticks see a dramatic increase in protein.
Kroger highlighted a few of the new offerings. For example, the Simple Truth Protein Cacio E Pepe Chicken Bowl is an easy to prepare and filling meal. While the dish is a convenient meal, it ensures that the signature black pepper brings that spicy punch that people expect. With a hearty helping of chicken, the dish is satisfying.
Even its snack line gets a protein boost. The Simple Truth Protein Jalapeno Cheddar Protein Puffs brings that craveable spicy, crunch flavor with a serving of protein. Its flavor might not be as unusual as Kroger Brand Champion Chips, but it is destined to be a hit.
The Simple Truth Protein Line is rolling out to Kroger stores now. Ready to fill the cart with value and flavor?
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