A Popular wisdom says that laughter is the best medicine to overcome challenging moments. The business world is no exception and humor is becoming a strategic management tool. A leader who knows how to laugh (and make people laugh) has a better chance of gaining the trust of employees, uniting teams, reducing internal tensions, inspiring their confidence, improving creativity and increasing motivation and performance. This is what American comedian Adam Christing, author of the book “The Laughter Factor: The 5 Humor Tactics to Link, Lift and Lead” (‘The Laughter Factor: 5 tactics to connect, elevate and lead’, in free translation), which has stood out in training high-performance leaders, argues. Christing’s point is simple: “When used with empathy and authenticity, humor connects, uplifts, and leads.” But like any medicine, humor in a business context can also have adverse effects. A leader who doesn’t read the moment, the context or the audience runs the risk of turning a well-intentioned joke into a management error.
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